I map every email flow your SaaS should be running, surface where revenue is sitting uncollected, and build the highest-priority sequence from scratch on real customer language. One closed deal pays for the whole engagement.
Book the Sprint →+23% MoM revenue (RXMG) · +33% landing page lift (Bristle Health) · 56% cold open rate (Karis Health) · +18% demo requests (SmartCue)
Your numbers will vary by list size, ARPA, and sales motion. The methodology doesn't.
"He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend."
Britt Prim
Chief Commercial Officer, Karis Health
If most of these sound like your business, you're in the right room. If they don't, no hard feelings. We're just not your people.
Not a fit for B2C ecommerce, pre-revenue, or pre-Series A.
Trial to paid is sliding the wrong direction. Your CFO is asking about CAC. Your board is asking about pipeline. Email is the cheapest channel you have and you're running 3 sequences when it should be 10.
The flows you have were written when you had a tenth of the users. The product evolved. The emails didn't. New signups land in a sequence built for a different company.
The Series A press release describes one company. The homepage describes another. The cold outbound describes a third. Your founder says one thing on podcasts and the emails say something else.
You hired the AE. You bought the ad spend. You shipped the product update. The board is asking what's next on growth and email is the last big lift sitting on the table.
Here's the architecture map most clients see for the first time during their Sprint. Strikethroughs are what most have. The labeled gaps are what they don't.
In one Sprint, we map every gap, prioritize by revenue impact, and build the highest-priority sequence from scratch.
Eight years of B2B SaaS email. 150 documented before and afters. The methodology works across fintech, dev tools, HR tech, cybersecurity, martech, and healthcare.
Your job is 30 minutes on Day 0. That's it. I do the rest.
We walk through your current email program, your goals, and the metrics you care about. By the end of the call, you've picked which sequence I'll build and which gaps I'll prioritize in the architecture map.
You'll share read-only ESP access, G2/Capterra reviews, and any sales call recordings I can mine for VoC. Anything you can't share, I work around.
Your time: 30 minutesI map every email flow your SaaS should be running at your stage against what you actually have. I scrape your G2 and Capterra reviews, LinkedIn mentions, and support patterns to surface the real language your customers use.
Your time: 0 minutesI build the full sequence from scratch — 5 to 12 emails depending on the flow. Subject lines, body copy, send triggers, and segmentation logic. Ready to paste into your ESP. Not a recommendation. The actual emails.
Your time: 0 minutes15-minute Loom where I walk through the architecture map, the missing-revenue analysis, and the sequence I built. You can share it with your CEO, your team, your CFO. Most clients do.
Your time: 15 minutes (watching the Loom)Most consulting engagements eat 10 to 20 hours of executive time. The Sprint runs in the background of your week. By Friday you have a working sequence and a roadmap your CFO will sign off on.
$10K. 5 days. Three guarantees on the table — one on scope, one on speed, one on outcome.
No paperwork. No friction. Every Sprint to date has surfaced 4 to 7 missing sequences. If yours is the exception, you don't pay.
5 days means 5 days. I block the delivery window the moment you book and treat the deadline like a promise to my own paycheck. Because it is.
You pick the metric — open rate, click-through, reply rate, trial-to-paid, whatever you measure on. If no prior version exists, we benchmark against industry baseline for the sequence type. I have skin in the game on the part that actually matters.
Productized at $10K so the 5-day turnaround is real, not a sales pitch. Need more than one sequence? We'll scope it on the kickoff call.
Every flow your SaaS should be running. All 10 to 12 flows, on one page, ranked by revenue impact. Standalone fee at most strategic agencies.
For each gap: what it should do, where the leak is, priority rank by revenue impact.
5 to 12 emails, subject lines, triggers, segmentation. Ready to paste into your ESP. Built on real customer language, not templates.
G2 reviews, support tickets, LinkedIn mentions. Your emails sound like your customers. Reusable for ads, sales decks, landing pages.
Walkthrough of every gap and the sequence I built. Share it internally. Sells the next phase of work for you.
Most clients see the architecture map and want 2 to 4 sequences built. Multi-sequence engagements get scoped on the kickoff call — typically $15K for two, $25K for four with 30-day support. The Sprint stands on its own; the upsells are optional.
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers and prospects, and our needs."
Sycle Marketing Team
Audiology Practice Management
"Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth."
Prabhjot Singh, MD PhD
CEO, Altitude
"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives."
PromptlyCheckin
Patient Engagement Platform
"We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative."
Shivani Stadvec
VP of Marketing, Tomorrow Health
"Every piece had a clear strategy behind it. Your writing always felt fresh and creative, never cookie cutter."
Danny Grannick
Co-Founder, Bristle Health
"Your insight and fresh set of eyes allowed us to move forward further and faster."
Ruth Krystopolski
President, Ayin Health Solutions
Most clients see the architecture map and immediately understand the upside. The Sprint isn't an expense. It's a fast path to revenue you've already earned but aren't collecting.
If this closes one extra enterprise deal, it's paid for itself.
A rebuilt trial to paid sequence on real customer language. Rule of thumb: one extra paid conversion per cohort pays back the Sprint, and the lift compounds for as long as the sequence runs.
Win-back sequences reactivate churned users at zero CAC. Even modest reactivation on a high-ACV SaaS pays back the Sprint multiple times over.
Replies you weren't getting start showing up in week one when copy is grounded in customer language, not feature lists.
Eight years writing B2B SaaS email and copy. Healthcare tech is the deepest proof vault — 150 documented before and afters, 7 case studies, 6 published articles. The methodology works across fintech, HR tech, dev tools, cybersecurity, and martech.
Most copywriters write emails. I rebuild email architectures. The difference shows up in the numbers — 33% lifts, 56% open rates, $0-ad-spend demo pipelines. The work is built on positioning research and voice of customer mining, not Klaviyo templates.
The Sprint is productized for one reason: I can guarantee a five-day turnaround because I've run this exact engagement enough times to know exactly what fits inside a week. No scope creep. No 6-week timelines. By Friday you have a working sequence and a roadmap.
All of them. HubSpot, ActiveCampaign, Braze, Customer.io, Iterable, Klaviyo, Mailchimp, Instantly, Marketo. The deliverable is platform-agnostic copy plus segmentation logic. Your team or ESP partner handles the technical implementation.
The Sprint includes one. If the architecture map shows you need 2 to 4 sequences (most clients do), I'll scope a multi-sequence engagement on the kickoff call. Typical pricing: $15K for two sequences, $25K for four sequences plus 30-day post-launch support. Same VoC research, same 5-day cycle per sequence.
I deliver the copy, subject lines, send triggers, and segmentation logic. Your team or ESP partner handles the build inside the email tool. The Loom walkthrough covers everything they need to set it up correctly.
48 hours from our call. I block delivery time as soon as you book. Sprint takes 5 days for Tier 1, 7 days for Tier 2, 14 days for Tier 3.
If the architecture map doesn't surface at least 4 sequences you're not running that should be making you money, I'll refund the Sprint in full. No paperwork, no friction. Every Sprint to date has surfaced 4 to 7 missing sequences. If I miss, you don't pay.
Because the deliverable quality matters more than the volume. Each Sprint requires deep VoC mining, architecture mapping, and writing 5 to 12 emails on real customer language. Two per week is the cap I can hold without dropping quality. Booking past this week's slots means a June kickoff.
B2B SaaS broadly — fintech, dev tools (Opsera, SmartCue), HR tech, cybersecurity, martech, edtech (Parallel Learning), vertical SaaS, and healthcare tech. The architecture map is universal. The VoC research adapts to your vertical's actual buyer language.
You have a working sequence in production and a 90-day roadmap for the next 5 to 6 sequences. Some clients run the roadmap themselves. Others hire me for the Email Revenue Launch to rebuild the whole program. No pressure either way — the Sprint stands on its own.
If your emails were written more than 6 months ago, they're probably costing you more than this Sprint does. $10K, 5 days, three guarantees on the table. I start within 48 hours of booking.
Book the Sprint →