Courses
You can learn from my free articles and content. But if you like educational, step-by-step structure, you might like my online courses.
Build a Landing Page That Converts
Taken 207 marketers, entrepreneurs and copywriters.
"Great course! It cleared all my ambiguity about web copy. I love the framework and the template. It makes my life easy, and now I can write many compelling and benefit-driven web copies in less time."
This course is closed. Join the waitlist on my Substack newsletter to get details.
Learn to write a B2B or B2C landing page that converts visitors into customers. You’ll see how I work as a copywriter, from my research process to how I craft persuasive copy improves conversions.
Level Up Your Freelancing
The exact system I use to build a 6-figure freelance copywriting business.
Freelancing is hard, especially when you first start out. You’ll see how I attract clients, where to look for clients, and how to level up your freelancing to earn at least $5k a month.
What's Inside the Landing Page Course
9 Sections. 22 lessons.
Chapter I: Your Audience
- Starting your research
- Creating a clear offer
- Examples of clear landing page offers
Chapter II: Research & Offer
- Starting your research
- Creating a clear offer
- Examples of clear landing page offers
Chapter III: Hero Section
- Crafting headlines and subheadlines
- Headline and subheadline examples
- Creating call to actions + examples
- Why alignment matters
Chapter IV: Features and Benefits
- How to craft fascinations (and some bullets)
- An example of fascinations
Chapter V: Social Proof
- The principle of credibility
- Practical examples of credibility
Chapter VI: Final Consideration
- Addressing objections
- 5 practical landing page examples
This course is now closed and will reopen to my email list.
Have questions about either course? Email me at Ben@thisiscopy.com.