I BUILD B2B TECH CAMPAIGNS THAT BOOK SALES MEETINGS

Outbound, pipeline operations and sales enablement for B2B tech teams. I write the outbound from what your customers already say on sales calls, set it up in your CRM and sending platform, and give your sales team what they need to turn replies into meetings.

Work with Ben
A pipeline: outbound, then pipeline operations, then sales enablement, ending in booked meetings counted every Monday 1 · OUTBOUND FIND THE BUYERS. GIVE THEM A REASON TO REPLY. 2 · PIPELINE OPERATIONS CRM, DELIVERABILITY AND TRACKING THAT RUN IT. 3 · SALES ENABLEMENT SO EVERY REPLY BECOMES A MEETING. BOOKED MEETINGS COUNTED EVERY MONDAY
Ben Watkins, This Is Copy100+ B2B companies written for
100+B2B companies written for, deepest in healthcare software
11 of 729brokers replied to a brand new channel for Karias Health, then first meetings
25+demo signups from one product launch, with $0 spent on ads
33%more conversions for Bristle from the same traffic, words only
17.6%real reply rate across 10,895 of my own LinkedIn outbound conversations

YOU USUALLY BRING ME IN WHEN SOMETHING SHOULD FILL YOUR SALES TEAM'S CALENDAR

You've got a product people buy and a team that wants more conversations. These are the four moments I get hired for most.

01

A new segment

Outbound email to the buyers your sales team wants in front of next.

02

A product launch

When you want sales calls from it, not just signups.

03

A conference

Meetings booked before you get there. Plan on two months of runway.

04

A list that went quiet

Old leads and past customers who stopped answering.

SELECTED CAMPAIGN RESULTS

Two campaigns, what was broken, and what I changed.

Cold outbound · Medicare Advantage

KARIAS HEALTH

A Medicare Advantage startup building a broker channel from scratch, with meetings needed before January enrollment.

729brokers emailed
11replies

What was broken

Every plan's email sounded the same: we're growing, we care about members, partner with us. Nothing gave a broker a reason to take a meeting.

What I changed

  • Five emails written from the broker's side, about what happens to their book when a plan drops the ball during enrollment
  • Each email stood on its own and asked for less than a meeting
  • First meetings, a lunch and learn and pipeline activity followed
Product launch · Patient check in software

A PATIENT EXPERIENCE SAAS

A patient check in platform launching an AI product, with no paid budget behind it.

25+demo signups
$0ad spend

What was broken

"AI powered check in" sounded like every other feature announcement in healthcare. Practice managers wanted fewer phone calls and shorter waits.

What I changed

  • One story across the page, the emails and a referral path: the front desk is the bottleneck, and here's what changes once it clears
  • Existing customers became the way new practices heard about it
"He is the first and only cold outreach I have ever responded to over the course of my 20-year career."

Britt Prim, Chief Commercial Officer, Karias Health. She answered my cold email, then hired me.

"He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth."
Prabhjot Singh, MD PhD
CEO, Altitude
"Every piece had a clear strategy behind it. Your writing always felt fresh and creative, never cookie cutter."
Valerie Ray
Marketing Director, Focus Health Solutions
"Your insight and fresh set of eyes allowed us to move forward further and faster."
Ruth Krystopolski
President, Ayin Health Solutions
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers and prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals."
Hearing care SaaS
Practice management platform, 8,000+ clinics
"We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message."
Shivani Stadvec
VP of Marketing, Tomorrow Health
"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."
Patient experience SaaS
Product launch client

I've also worked with Opsera, Validic, Tomorrow Health, Meru Health, Ayin Health, Focus Health, Altitude and Bristle. Read the case studies

$10,000 a month, with a three month minimum.

"He absolutely overdelivered. 10/10 would recommend." Britt Prim, CCO, Karias Health

Work with Ben

THIS IS FOR YOU IF

  • You sell B2B tech and already have paying customers
  • Your sales team wants more meetings than they're getting
  • Your sending platform is set up and working
  • You'll share a few sales call recordings

If you'd rather have templates to run yourself, or you'd judge it on opens and clicks, I'm probably not your person.

Ben Watkins, founder of This Is Copy

LET'S TALK ABOUT YOUR NEXT CAMPAIGN

I'll ask what you're trying to book, when you need it, and who's on your team. By the end we'll both know if this is a fit.

Pick a time on my calendar, or email ben@thisiscopy.com and I'll answer myself, usually the same day.