For B2B teams that cringe at their own messaging (and want actual pipeline).
I decide what your company should say, write it into the pages and emails that say it, then stay and run it until the pipeline moves. 100+ B2B companies in, I know what lands.
Minimum engagement $7,500 · You'll hear back within one business day
"The first and only cold outreach I've responded to in my 20 year career. He absolutely overdelivered."
Britt Prim · Chief Commercial Officer, Karias Health
Honesty time: I've worked with over 100 B2B tech companies. Your homepage, your emails, your positioning, probably, could definitely, 1000% be doing way better. In other words, you don't want to lose dough no mo.
You can get AI to write it. Or you can get someone to make it mean something to the right person.
Three steps. Everyone skips the middle one, and that's why so much B2B copy is pretty while the pipeline sits still.
Mine
I go through your sales calls, reviews, win and loss notes, and churn reasons. What your buyers actually say, in the order they say it. Not what the team believes they say.
Decide
Which lane you own. Who you're actually up against. The one problem you solve that the alternatives don't. Nothing gets written until this is settled, because everything downstream is a guess until it is.
Write
Every surface where you ask for the business. Homepage, sequences, landing pages, the sales deck. One story, everywhere it gets told, written by me and not a junior.
Run on my own business first: 9,402 conversations · 27.6% reply rate · $16 in revenue per message sent
Email is the engine. Everything else plugs into it.
Most start with the sequence and stay for the partnership.
Million Dollar Email Sequence
Your highest value sequence, rebuilt from what your buyers actually say. Could be outbound, onboarding, nurture, or the re-engagement flow nobody has touched in a year. The research picks the one closest to revenue, then I write it, so you see what the writing does before you commit to anything bigger.
Email Revenue Partner
Email is the lead offer for a reason: it's the only asset that compounds. Outbound that opens doors, activation that turns signups into revenue, nurture that closes the slow yesses. Written, shipped, and tested every month, all carrying one story.
GTM Messaging Partner
Two audiences on one homepage. A rebrand the copy never caught up with. A new vertical every quarter. When the story keeps moving, I own the message across everything: the emails, the homepage, the deck, the landing pages, every launch.
Minimum engagement $7,500. One number, scoped on the call, no shopping cart.
I'm very good for some people and wrong for others.
Saves us both a call.
Building pipeline since 1989 (actually 2017, but it didn't rhyme)
"He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend."
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers, and our needs. Higher clicks, opens, and deals."
"Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. The collaboration was seamless and impactful."
"Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth. The team loved working with him!"
"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."
"His advice on emphasizing our unique selling proposition significantly clarified and enhanced our site's appeal. His focus on specificity set our offerings apart."
"You were so very responsive and willing to dive into a complex environment. Your insight and fresh set of eyes allowed us to move forward further and faster."
"Every piece had a clear strategy behind it. You weren't just creating content, you were creating it with purpose. Your writing always felt fresh and creative, never cookie cutter."
"I absolutely loved the email workshop. What made it particularly rewarding was the realisation that we're already doing many of the things Benjamin highlighted. His insights were clear, practical, and easy to implement."
Before we chit chat.
A copywriter writes what you brief. A strategy shop decides and leaves you a deck. I decide, then I write it, and then I stay. The execution is the difference.
No. Outbound agencies own sending infrastructure and stop at the booked meeting. I own the words and the structure: the message that gets the meeting, and the emails that run after the signature. Activation, nurture, launches. Outbound is one door into the system, not the system.
A hire runs a playbook. I build the playbook from your buyer research, then document it so a future hire can run it. You get the positioning layer and senior writing without a six month ramp or a full time salary.
Minimum engagement is $7,500. The exact number depends on your stage and the size of the program, which we scope on a short call. One number, not a menu.
AI writes fast. It cannot sit in your sales calls, and it cannot tell the difference between what your team believes buyers say and what they actually say. The research underneath the writing is what makes a page convert, and the decision about which lane you own is not a writing task at all.
I share free insight for $25 a month.
Sure, it makes no sense. It also makes perfect sense.
Do you cringe at your website as much as your customers do?
15 minutes. Work together or don't work together. To be or not to be.
Minimum engagement $7,500. One number, scoped on the call.