I BUILD AND RUN B2B TECH CAMPAIGNS THAT BOOK SALES MEETINGS
Your team knows the product. I turn that knowledge into email campaigns that reach new audiences, follow up with existing leads and support your launches and events. I handle the research, the emails, the landing page copy and the setup, then run and improve them alongside your marketing team.
A 30 minute call about what you need to launch or improve, and who handles what.
THREE CAMPAIGNS, WHAT CHANGED, WHAT HAPPENED
Numbers are replies, signups and conversions, as counted.
KARIAS HEALTH
A health plan building a broker channel from scratch, with January enrollment coming. Every plan's email sounded the same, so I wrote five emails from the broker's side, about what happens to their book when a plan drops the ball during enrollment. Replies led to first meetings and a lunch and learn.
A PATIENT EXPERIENCE SAAS
An AI product launch with no paid budget, announced the way every healthcare feature gets announced. I rebuilt the page, the emails and a referral path around one story practice managers cared about: fewer phone calls at the front desk. Existing customers became how new practices heard about it.
BRISTLE
Same traffic, same offer. The page explained the science, and buyers wanted to know what they'd find out. I rewrote it around the result a customer gets, in the words customers used in reviews. The page copy was the only thing that changed.
I've also worked with Opsera, Validic, Tomorrow Health, Meru Health, Ayin Health, Focus Health and Altitude.
A CLEAR OWNER FOR THE CAMPAIGN WORK
You set the commercial priorities. I recommend the campaign, build the agreed assets, coordinate launch and keep improving the work. Your sales team handles the conversations.
| I own | Your team owns |
|---|---|
| Campaign recommendations and audience and list research | Commercial priorities, product facts and approving the audience |
| Emails, page copy and reply guides | Consolidated feedback and page publishing |
| Agreed platform setup, launch and reporting | Platform access and working infrastructure |
| Improvements based on buyer response and sales feedback | Live replies, qualification and closing |
Data purchases, sending infrastructure, paid media management and major CRM work are agreed separately.
THE CAMPAIGN WORK I TAKE OFF YOUR PLATE
Each campaign gets the list research, emails, page copy, setup and reporting it needs, plus a reply guide for your reps when it helps. We agree the scope before work begins.
Outbound
Reach a new audience with a relevant reason to start a conversation.
Nurture and reactivation
Give interested buyers and quiet leads a reason to take the next step.
Launch and event campaigns
The emails and supporting pages around a product launch, a conference or another commercial moment.
HOW THE WORK RUNS
Built from your customers' words. Improved from your buyers' replies.
Read
I review your sales calls, past campaigns and audience to work out what deserves attention first.
Build
I research the agreed list and create the emails, page copy, reply guides and campaign setup.
Run
I launch, review buyer response with your team and make improvements. We agree which live campaigns to maintain and what to build next.
"He is the first and only cold outreach I have ever responded to over the course of my 20-year career."
Britt Prim, Chief Commercial Officer, Karias Health. She answered my cold email, then hired me.
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers and prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals."
Practice management platform, 8,000+ clinics
"We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message."
VP of Marketing, Tomorrow Health
"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."
Product launch client
"He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth."
CEO, Altitude
"Your insight and fresh set of eyes allowed us to move forward further and faster."
President, Ayin Health Solutions
TELL ME WHAT YOU NEED TO GET INTO MARKET
We'll talk through the campaign, what your team already owns and where you need help. If there's a fit, I'll outline the scope and the next step.
Or email ben@thisiscopy.com and I'll answer myself, usually the same day.
Engagements are $10,000 a month, with a three month minimum.We agree the first quarter's deliverables and responsibilities before you sign.