For B2B teams that cringe at their own messaging (and want actual pipeline).
I decide what your company should say, then run your whole email layer on it. Cold outbound for sales. Lifecycle for marketing. Written and sent by the person who made the decision.
Book a 15 minute call →“Ben is so good at what he does that he is the first and only cold outreach I have ever responded to over the course of my 20 year career. He absolutely overdelivered on what I was expecting. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend.”
Britt Prim · Chief Experience Officer, Karias Health
Chief executives, presidents, and the people who own the number.
“Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth. The team loved working with him.”
Prabhjot Singh, MD PhD · CEO, Altitude
“You were so very responsive and willing to dive into a complex environment. Your insight and fresh set of eyes allowed us to move forward further and faster.”
Ruth Krystopolski · President, Ayin Health Solutions
“I absolutely loved the email workshop. His insights were clear, practical, and easy to implement.”
Khalid Wyne · CMO, Get Licensed
“Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers and prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals.”
Sycle · Audiology Practice Management
“Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. The collaboration was seamless and impactful.”
Danny Grannick · Co-Founder, Bristle Health
“We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message.”
Shivani Stadvec · VP of Marketing, Tomorrow Health
“Every piece had a clear strategy behind it. You weren't just creating content, you were creating it with purpose. Your writing always felt fresh and creative, never cookie cutter.”
Valerie Ray · Marketing Director, Focus Health Solutions
“Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate.”
PromptlyCheckin · Patient Engagement Platform
“This is the best problem framing I've seen in quite a while. It's things that we say, but the way you structured it really hit the points home.”
Co-founder, Altitude · on the positioning deck
Two cold emails. Which one would you answer?
Be honest. You get about forty of the one on the left every week.
Hi Sarah,
I came across your company and was really impressed by the work you're doing in the revenue cycle space.
A lot of teams like yours are struggling with manual processes that slow down collections. We help organizations automate this and typically see up to a 40% improvement.
Would you be open to a quick 15 minute chat next week to explore whether there's a fit?
Sarah,
You told the Becker's panel in July that denials are “a staffing problem we keep solving with more staff.”
Your outbound says you streamline revenue cycle operations.
The panel line is the one a revenue cycle director answers. The other one is the one four vendors already sent her this quarter.
I wrote the version that leads with yours. Mind if I send it over?
Neither of those is a client's email. Both are shapes. The one on the right is the shape that ended twenty years of ignoring cold email at Karias Health, on a broker list that had ignored everything before it — 729 brokers, 11 replies, multiple first meetings and a lunch and learn.
What got built, and what it did.
The work
companies whose entire sending fleet I pulled apart, domain by domain
specimen cold emails written from a real buyer's own public words
B2B companies since 2017, across healthcare, fintech, dev tools and vertical SaaS
inside HubSpot, Marketo, Customer.io, Instantly and the rest, hands on the keys
What it did for them
brokers reached, replies back, on a list that had ignored every prior campaign.
Sycle · PromptlyCheckin · Karias Health · Validic · Altitude · Tomorrow Health · Bristle Health · Opsera · Get Licensed · Meru Health · Ayin Health · Focus Health · TeleMedicX
You already know the messaging is off. You just can't get anyone to settle it.
You raised, the pitch changed on calls, and the emails never caught up.
Your reps say one thing live. Your sequences still say what you said two years ago.
Three people have written the emails. None of them agreed.
A founder, an agency, and whoever had time. It reads like a committee because it was one.
Every rewrite starts the argument over.
Nobody ever wrote down what the company says. There's no decision to write from, so every new hire and every new tool relitigates it.
A copywriter writes what you brief. A strategist decides and leaves. I decide, then I write it.
Raw material in. One decision in the middle. Pipeline out.
This is the part everyone asks about on calls, so here it is in the open. No black box, no “AI brain.” The middle of this system is a page you can read.
Your buyers' own words
recorded sales calls
win and loss notes
G2 + review mining
churn reasons
every reply you've ever gotten
a live inbox placement test
What your company says, on one page
Who it's for. What it's against. The one claim only you can make, in the words your buyers already use. Settled with you in one working session, written down, never relitigated.
Every email, inheriting it
cold outbound · for sales
activation + nurture · for marketing
re-engagement · for the list you own
Pipeline, not opens
replies from real buyers
meetings on calendars
deals that cite the emails
a Monday report, every week
One real engagement, traced end to end: the sales calls I read, the exact decision that came out of them, and the email that shipped because of it. Every input, every output, nothing summarized. If you're the kind of person who doesn't trust a finished sample, this is the page for you.
Read the whole trace →I don't hand you a document and wish you luck. I work inside whatever you already run, build the sequences where they'll actually send from, and wire the segments and triggers myself. No agency partnership, no reseller badge, no implementation fee.
Marketing automation
HubSpot · Marketo · Pardot · ActiveCampaign
Lifecycle and product
Customer.io · Braze · Klaviyo · Intercom
Outbound and deliverability
Instantly · Smartlead · Apollo · Outreach · SPF, DKIM, DMARC
Your first 90 days, as the emails I'd send you.
From $10,000 per month · three months minimum · then month to month
Exactly what you get, week by week, and exactly what it costs your team in hours. No mystery, no “phase two TBD.”
I read everything. Your recorded sales calls, win and loss notes, reviews, churn reasons, and every send and reply in your platform. I also run a live placement test, so we know what actually reaches the inbox instead of what your auth records claim.
One working session with you. We settle what the company says: who it's for, what it's against, the one claim only you can make. It goes on one page. Every email after this inherits that page.
Your highest value sequence goes live, rewritten. We document the baseline: your best email month ever, so there's a number to beat.
In your hands by day 30
The buyer language file · the one-page decision · a placement report · one live sequence
What this costs your team
About three hours, total. Platform access, one 90 minute working session, and one review pass. I don't need a project manager and I don't run a weekly status meeting at you.
Your list gets split by relationship: engaged, went quiet, never replied. The dead segments get suppressed instead of burned. Most shops blast all three the same, which is why their reply rates look like static.
Two to three sequence variants go live to small segments. Sixty sends minimum before any verdict. We cut or scale weekly on replies and meetings, never on opens.
Your reps get the reply ladder: what to send back to a yes, a not-now, a referral, and an honest no. The leak is almost never the email. It's the step after the reply.
In your hands by day 60
A running outbound engine · the reply ladder · a Monday send report, every week · meetings on the calendar
What this costs your team
About an hour a week. You read the Monday report and approve what ships. That's the job.
Re-engagement goes to the went-quiet segment: closed-lost deals, gone-dark prospects, signups who never activated. Usually the cheapest pipeline you'll find all year, and nobody's been writing to them.
The lifecycle gets built: activation for new signups, nurture for slow yesses, win-back for the ones that got away. All running on the same one-page decision.
Everything gets documented: the sequences, the suppression rules, the decision page, the reply ladder. Written so your team could run it without me.
In your hands by day 90
The full lifecycle, live · the documented playbook · the 90-day numbers against your baseline · the month four decision, with no auto-renew
What this costs your team
About an hour a week, and then nothing. By day 90 your team has the playbook and could run it without me. That's the point.
Keep going, or your team takes it from here with the playbook. Either answer means it worked.
What it costs, and what it costs instead.
Less than one mid-level marketing hire, with no ramp, no benefits, and live in week one instead of month three. If it closes one extra deal at your ACV, it has already paid for itself.
Three months minimum, then month to month. I work with five clients at a time, so there's real work behind every seat. Scope and the exact number get settled on the call.
Book a 15 minute call →Give me the calls, the access, and the one working session. If the sequence doesn't beat what you're sending now within 60 days of going live, I rebuild it free. I'm not asking you to trust the copy. I'm asking you to send it.
The Email Revenue Map. $3,000, seven days. I pull your last 90 days of sends, your list, your deliverability, and your buyers' actual language, and hand you a written verdict: what's working, what isn't, and what it's costing you. We go through it on a call. If we continue, the $3,000 credits toward month one.
Start with the Map →I'm very good for some people and wrong for others.
Saves us both a call.
Before we chit chat.
About three hours in month one, then roughly an hour a week: you read the Monday report and approve what ships. I work inside your systems myself rather than sending you documents to implement, which is the whole reason the number is that low. If someone quotes you a retainer and can't answer this question, that's the answer.
Yes. Britt Prim, Chief Experience Officer at Karias Health, has agreed to take reference calls. Ask on our call and I'll introduce you the same day, then stay out of the conversation entirely.
The channel works. The average email doesn't. Britt hadn't answered a cold email in 20 years, then answered mine, and the campaign booked meetings off a list that had ignored everything before it. What you say decides which pile you land in.
A consultant hands you the decision and leaves. You then hire someone else to write it, and they interpret it. I make the decision and write the asset, so nothing gets lost between the two.
You can, and it will be fluent. AI writes from what you tell it, and the problem is that nobody has decided what to tell it. That's the decision layer, and it's the part that can't be prompted.
Say so on the call. The decision is the same, and the sequence is just where I usually start, because it's the fastest place to find out whether the new story works. Pages, decks, and landing pages come after it.
From $10,000 per month with a three month minimum, then month to month. If you want a smaller first step, the Email Revenue Map is $3,000, takes seven days, and credits toward month one. I work with five clients at a time.
Me. No junior writer, no account manager, and no handoff. When the technical side needs a specialist I bring one in, and I still own every word.
Do you cringe at your own emails as much as your buyers do?
15 minutes. Work together or don't work together. To be or not to be.
From $10,000/month · Three months minimum · Five clients at a time
Calendars are annoying. Just email me and tell me what's broken. I answer everything myself, usually same day.