I BUILD AND RUN B2B TECH CAMPAIGNS THAT BOOK SALES MEETINGS
Campaign Operations for B2B tech teams: outbound, nurture and sales enablement. I handle the research, the emails, the landing page copy and the campaign setup, then work with your team to improve the results.
A 30 minute call about your campaign, your team and where you need help.
THREE PARTS OF ONE CAMPAIGN
One campaign for one audience, with every piece a buyer touches written from what your customers already say on sales calls.
Outbound
Start conversations with the buyers you want next.
Audience research, campaign messaging and email sequences, launched in your agreed platform.
Nurture
Help interested buyers take the next step.
Follow up emails, landing page copy, and the campaign workflows in your platform.
Sales enablement
Give your reps something useful to send back.
Reply guides, follow up messaging and the handoff. Your reps own the replies and the conversations.
RESEARCH → BUILD → LAUNCH → IMPROVE
THREE CAMPAIGNS, WHAT CHANGED, WHAT HAPPENED
Numbers are replies, signups and conversions, as counted.
KARIAS HEALTH
A health plan building a broker channel from scratch, with no outbound set up and January enrollment coming fast.
What was broken
Every plan's email sounded the same: we're growing, we care about members, partner with us. Nothing gave a broker a reason to take a meeting.
What I changed
- Five emails written from the broker's side, about what happens to their book when a plan drops the ball during enrollment
- First meetings, a lunch and learn and pipeline activity followed
A PATIENT EXPERIENCE SAAS
A patient check in platform launching an AI product, with no paid budget behind it.
What was broken
"AI powered check in" sounded like every other feature announcement in healthcare. Practice managers wanted fewer phone calls and shorter waits.
What I changed
- One story across the page, the emails and a referral path: the front desk is the bottleneck, and here's what changes once it clears
- Existing customers became the way new practices heard about it
BRISTLE
Same traffic, same offer. The page copy was the only thing that changed.
What was broken
The page explained the science. Buyers wanted to know what they'd find out and what to do about it.
What I changed
- Rewrote the page around the result a customer gets, in the words customers used in reviews
- Same product, same audience, 33% more of them bought
I've also worked with Opsera, Validic, Tomorrow Health, Meru Health, Ayin Health, Focus Health and Altitude. Read the case studies
YOU KNOW THE PRODUCT. THE CAMPAIGN IS THE GAP
Usually one of three things is true when a team calls me. The product is good and the team knows it cold, but nobody can turn that into a message buyers answer. Or there's a launch, a new segment or a conference coming and not enough hands to run it well. Or the campaigns are going out, the replies are thin, and the follow up and the sales handoff need work.
Same service in all three cases. We start with the campaign work your team needs most: new segments, product launches, conferences, nurture, reactivation.
A CLEAR OWNER FOR THE CAMPAIGN WORK
We agree the campaign priority and what I'll deliver. I develop the message and the assets, handle the agreed platform setup, and keep the work moving through launch and improvement.
| I own | Your team owns |
|---|---|
| Campaign research and recommendations | Product knowledge and commercial priorities |
| The agreed emails, page copy and sales materials | Consolidated approvals |
| Campaign setup and reporting in your platform | Infrastructure and page publishing |
| Improvements from buyer response and sales feedback | Live replies, qualification and the sales conversations |
Infrastructure, paid media management and major CRM projects are scoped separately.
ONE PRIORITY FIRST, THEN THE NEXT
The first three months set up the working relationship and launch the first campaign. After that we agree what to build next and which live campaigns I'll maintain.
Agree the audience, the objective, the scope and the baseline
Your proposal lists what I'll deliver in the first quarter and what I'll need from your team, before you sign.
Build, launch and improve the first campaign
Research from your sales calls, the sequence and page copy, setup in your platform, the reply guide, then weekly reporting and improvements.
Maintain what's live and work through the next priorities
One build at a time, agreed live campaigns kept running, the next quarter planned from what we learned.
"He is the first and only cold outreach I have ever responded to over the course of my 20-year career."
Britt Prim, Chief Commercial Officer, Karias Health. She answered my cold email, then hired me.
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers and prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals."
Practice management platform, 8,000+ clinics
"He absolutely overdelivered. 10/10 would recommend."
CCO, Karias Health
"We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message."
VP of Marketing, Tomorrow Health
"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."
Product launch client
"He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth."
CEO, Altitude
"Your insight and fresh set of eyes allowed us to move forward further and faster."
President, Ayin Health Solutions
TELL ME WHAT YOU NEED TO GET INTO MARKET
We'll talk through the campaign, what your team already owns and where you need help. If there's a fit, I'll outline the scope and the next step.
Or email ben@thisiscopy.com and I'll answer myself, usually the same day.
$10,000 a month, with a three month minimum.Your proposal sets out what I'll deliver in the first quarter and what I'll need from your team, before we begin.