I fix the campaigns that aren’t booking meetings, then run them in your HubSpot.
For B2B tech teams opening a new market or getting more from the leads they already have. I find why buyers aren’t replying, rebuild the outbound and nurture, and run it with you every week.
Trusted by B2B teams at
Sycle
One upgrade sequence for a hearing care platform's existing clinics.
Karias Health
Cold outbound to a new channel, with January enrollment coming.
Promptly
A product launch: the page, emails and a referral path.
Bristle
A landing page rewritten in the words customers used.
Is your campaign a zombie?
Still sending. Nobody home. Tap every sign you recognize.
Subject: Quick question
Hi {first_name},
Just bumping this to the top of your inbox. We help companies like {company} unlock growth.
Worth a quick chat?
Last real reply: 94 days ago
The GTM Campaign System, built on the CRM you already have
It reads what your buyers already told you, builds the campaign from it, and keeps running it. Every layer sits in your CRM, so your team sees all of it and keeps all of it.
- Sales calls
- Won and lost deals
- Past campaigns
- Every reply
- Researched list
- Outbound and nurture emails
- Landing page wireframe and messaging
- Reply guide for reps
- Replies read and sorted
- Changes shipped
- Weekly numbers
- Next campaign planned
What you get
One campaign at a time: outbound, nurture or a launch, whichever your team needs first.
- 01
The read
A written read of why buyers aren't replying, taken from your calls, deals and past campaigns. It ends with one campaign to run first, and why.
- 02
The campaign, built
The researched list, the emails, the landing page wireframe and messaging, and a reply guide for your reps, set up in your CRM and ready to launch.
- 03
Weekly running
Every reply read, what isn't working changed that week, and a short note with the numbers.
- 04
The quarter review
What worked, what changed, and the next campaign to build.
The tools that connect sales, marketing and RevOps
Mostly the ones you already pay for. AI helps with research. I write every message and read every reply.
Where it lives
Sales and RevOps
- HubSpot, or the CRM you use
- Your pipeline stages and reports
Who to reach
RevOps
- Clay and Prospeo for lists
- MillionVerifier to check every address
How it reaches them
Marketing
- HubSpot sequences or Instantly
- LinkedIn, sent from a real person
How it learns
All three teams
- Your call recorder
- A weekly note in Slack
How working together runs
About 9 hours from your team across the first 12 weeks.
Weeks 1 to 2
I read it
Your calls, deals and past campaigns, then one campaign to run first.
Two calls and an hour with your best seller
Weeks 3 to 5
I build it
The list, emails, page and reply guide, set up in your CRM and launched.
One review call and some feedback
Weeks 6 to 12
I run it
Every reply read, changes shipped each week, then a quarter review.
30 minutes a week
Two guarantees. Both in the agreement.
One covers the build, one covers the results. Each says exactly what happens if I miss.
Guarantee 01 · The launch
Not live by week five?
I keep working, free, until it is.
No extra invoice and no change of scope. The clock only pauses while I'm waiting on your access or approvals.
Written into the agreement you sign.
Guarantee 02 · The results
Old campaign still winning at day 60?
I rebuild it free.
Measured on replies against the campaign it replaced, sent to the same kind of list.
Same terms for every client.
How this compares to your other options
| This Is Copy | Outbound agency | A new hire | Freelance copywriter | |
|---|---|---|---|---|
| Who writes the message | Me, from your sales calls | A team, from a template | Your hire, after ramp | A writer, from a brief |
| Where it runs | Your CRM | Usually their tools | Your CRM | Wherever you put it |
| First campaign live | Week five | After their onboarding | After hiring and ramp | When someone launches it |
| After launch | Run and improved weekly | Run for volume | Run while they stay | Handed back to you |
| What you keep | Everything, in your accounts | Depends on the contract | What they wrote down | The copy |
“He is the first and only cold outreach I have ever responded to over the course of my 20-year career.”
Britt Prim, Chief Commercial Officer, Karias Health. She answered my cold email, then hired me.
“Ben has changed the game for our demand gen emails. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals.”
“He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth.”
“Your insight and fresh set of eyes allowed us to move forward further and faster.”
Questions people ask before the call
How is it priced?
Monthly, and scoped on the first call to how much of the system you need me to run. You get one number before anything starts.
We don't use HubSpot. Does that matter?
No. I work in the CRM you already have. If it can't send email, we agree a sending tool before the build.
Does this replace our sales team?
No. Your reps own the conversations and the closing. I run the campaigns that start them.
What isn't included?
Buying data, sending infrastructure, paid media and major CRM rebuilds. We scope those separately if you need them.
Who isn't this for?
Teams that want setup only, phone-based appointment setting, or a homepage on its own. I can point you to good people for each.
What happens after three months?
We agree which campaigns to keep running and what to build next. Everything is built in your accounts, so it stays with you either way.
Tell me what you want to launch or fix
30 minutes on your CRM, your campaigns and where you need help. If it's a fit, I'll outline the first 12 weeks.
Or email ben@thisiscopy.com and I'll answer myself, usually the same day.