Find your positioning.
Build even better messaging.
Sales call mining → Positioning research → Messaging strategy → Assets deployed
I mine your sales calls for the language that actually moves deals, find the positioning only you can own, and build the homepage, deck, and sequences your team uses every day.
75+ B2B tech companies served
"The first and only cold outreach I've responded to in my 20 year career. He absolutely overdelivered."
Britt Prim · Chief Commercial Officer, Karias Health
How I work with B2B tech teams.
Custom Engagements
Positioning diagnosis, messaging architecture, and the assets built straight from it. Scoped to what's actually broken. Quoted as one number.
Common deliverables:
Positioning deck · Messaging strategy · Messaging architecture · Homepage copy · Sales deck · Email strategy · Launch copy
1-4 weeks depending on scope.
Team Trainings
Your team's actual messaging torn apart and rebuilt live. Not theory. Your homepage, your deck, your sequences. The methodology transfers so your team writes differently after.
Half-day or full-day. Remote or on-site.
Engagements start at $10,000
"Couldn't recommend working with Ben more. He was a patient and clear guide at a critical inflection point in our commercial growth. The team loved working with him."
Prabhjot Singh, MD PhD · CEO, Altitude
Does this sound like your company?
If most of these ring true, we should talk. If they don't, no hard feelings.
The writing is rarely what's broken. The research underneath it is the part nobody did.
Your homepage tries to speak to three personas and speaks to none of them clearly
Sales rewrites the pitch before every call because the deck doesn't land
Competitors sound identical to you and your buyers can't tell the difference
You spent money on agencies and then realized the positioning was broken the entire time
New features ship every quarter but the messaging hasn't been updated since your last fundraise
10 years in B2B tech
75+ companies
Most consultants hand you a positioning deck. I write the messaging and build the assets too.
The product works. The team is sharp. What nobody slowed down to answer is the only question that matters: what actually sets you apart, in your buyers' words, not your product team's. I've watched that one miss break pipeline at 75+ B2B tech companies. The positioning never got named, so the messaging got written from the inside out. Homepage, deck, sequences, all pointed at no one in particular.
"Ben elevated our brand's messaging through his narrative crafting and his understanding of our goals. Seamless and impactful."
Danny Grannick · Co-Founder, Bristle Health
Here's exactly what happens.
10+ sales call transcripts reviewed. G2 reviews, Reddit threads, LinkedIn comments, support tickets mined. Competitive messaging teardown across your top 5 competitors. Full audit of every messaging touchpoint ranked by revenue impact. 90-minute strategy session with your team. Direction locked from data. Your team picks which assets to build.
Deliverable: positioning brief + messaging architecture document.
Assets built from the research. Every line annotated with the buyer language source. Homepage copy. Sales deck narrative. Email sequences. Launch messaging. Whatever your company actually needs deployed. Scoped in the strategy session. I do the writing myself, not a junior writer and not AI.
You provide feedback. I revise in real time.
Every asset walked through line by line with your team. Why each line exists. What buyer language it came from. Messaging refined and optimized. Final versions ready to go live. Messaging architecture documented so your team can extend it without you needing me again.
You walk out with deployed assets and the system to maintain them.
Engagements start at $10,000
What happens when you get the positioning right.
"Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. The collaboration was seamless and impactful."
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers, and our needs. Higher clicks, opens, and deals."
"He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend."
"Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth. The team loved working with him!"
"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."
"Every piece had a clear strategy behind it. You weren't just creating content, you were creating it with purpose. Your writing always felt fresh and creative, never cookie cutter."
"You were so very responsive and willing to dive into a complex environment. Your insight and fresh set of eyes allowed us to move forward further and faster."
"Benjamin took a fresh look at key web pages and gave us actionable tips on how to streamline the messaging and layout, to highlight the major points and remove the minor ones. Also gave great insight about page layout and moving visitors toward conversions."
"His advice on emphasizing our unique selling proposition significantly clarified and enhanced our site's appeal. His focus on specificity set our offerings apart."
"I absolutely loved the email workshop. What made it particularly rewarding was the realisation that we're already doing many of the things Benjamin highlighted. His insights were clear, practical, and easy to implement."
"I was blown away by the level of detail he went into when explaining these concepts. He also provided several excellent resources to help drive higher open rates."
"I liked working with Ben because he was fully engaged in asking the right questions to narrow down how he could best help me. He also gave me some solid advice that will lead me down a path to success."
This works best when:
If most of these are true, the call is worth 15 minutes. If not, we're probably not the right fit.
You're a B2B tech company with real traction and a product that works
Your messaging was written from product docs, not customer conversations
You've outgrown your current positioning but haven't redone it
You need the assets built, not just the strategy
You have paying customers and active sales conversations
Before the call.
Every engagement starts the same way: voice-of-customer research from your sales call transcripts, a competitive messaging teardown, and a full audit of every messaging touchpoint ranked by revenue impact. Then the assets get built. Homepage, sales deck, email sequences, launch copy. Whatever has the highest revenue impact. Scope depends on what's broken. We figure that out on the first call.
Most positioning consultants hand you a strategy deck and leave, so you still have to find someone to build the homepage, write the sales deck, and redo the sequences. I do the diagnosis and build the assets, start to finish. One practitioner, research through execution, with nothing falling through the gap between strategy and shipping.
Agencies start from templates and rotate junior writers through your account on retainer. I start from your sales call transcripts and buyer language, diagnose the positioning first, then build the assets. No retainer to babysit and no junior writer handed your account. The research underneath is positioning grade, which is why the messaging converts differently.
AI writes fast, but it can't mine your sales calls, doesn't know which objection shows up in every demo, and can't tell the difference between what your team thinks buyers say and what they actually say. The value was never the writing speed. It's the research depth underneath the writing.
If you have paying customers and active sales conversations, you're ready. The voice-of-customer mining needs sales call recordings and real buyer language. If you're still figuring out who your buyer is, it might be too early. That gets determined on the first call.
B2B tech messaging teardowns. Every Tuesday.
One B2B tech company's messaging torn apart every week. What's working. What's costing them pipeline. The exact line to rewrite, and why.
No fluff. Just the teardowns.
"Ben changed the game for our demand gen emails. He learned our industry, our customers, and our needs fast. Higher clicks, opens, and deals."
Sycle · Audiology Practice Management