For B2B teams that cringe at their own messaging (and want actual pipeline).
I decide what your company should say, then write it into the emails that say it. Your whole email layer, cold outbound through lifecycle, run by the person who wrote it.
Book a 15 minute call →Five clients at a time · You'll hear back within one business day
demos booked from one cold list
PromptlyCheckin
higher click rate on demand gen, and more deals
Sycle
cold email she'd answered in 20 years
Karias Health
That last one turned into multiple first meetings, a lunch and learn, and live pipeline, from a list that had gone cold.
“The first and only cold outreach I've responded to in my 20 year career. He absolutely overdelivered.”
Britt Prim · Chief Experience Officer, Karias Health
100+ B2B companies since 2017
Sycle · PromptlyCheckin · Karias Health · Validic · Altitude · Tomorrow Health · Bristle Health · Opsera · Get Licensed · Meru Health · Conversive · DAX Healthcare · Ayin Health · Focus Health · TeleMedicX
You already know the messaging is off. You just can't get anyone to settle it.
You raised, the pitch changed on calls, and the emails never caught up.
Your reps say one thing live. Your sequences still say what you said two years ago.
Three people have written the emails. None of them agreed.
A founder, an agency, and whoever had time. It reads like a committee because it was one.
Open rates are fine. Nobody replies.
The subject line is doing its job. The body describes your product to someone who wanted their problem named.
You sell two products to two buyers from one sequence.
So it speaks to neither. The most expensive kind of clear.
You paid for AI to write more of it, faster.
Volume was never the problem. Now there’s more copy saying the same unsettled thing.
Every rewrite starts the argument over.
Nobody ever wrote down what the company says. There’s no decision to write from.
A copywriter writes what you brief. A strategist decides and leaves. I decide, then I write it.
Three steps. Everyone skips the middle one.
That’s why so much B2B copy is pretty while the pipeline sits still.
What your buyers actually said
Sales calls, win and loss notes, reviews, churn reasons. The words they use when nobody is selling. Not a brand workshop. A transcript pile.
We settle what the company says
Who it's for, what it's against, and the one claim only you can make. On one page, so the next person who writes anything inherits it instead of relitigating it.
The sequence, built to send
Subject lines, bodies, asks, timing. Not a document about your messaging. The messaging itself, ready to load.
I also run outbound on my own business every day, which is how I know what a real reply rate looks like before I promise you one.
Email Revenue Partner
$7,500 per month · three months minimum
You get me on your email messaging end to end, from cold outbound through the lifecycle flows nobody has touched in a year. Something ships in month one. The rest gets built on the decision that made it work.
✓ The buyer language file, sourced and quotable
✓ The positioning decision, one page, written down
✓ The message hierarchy every future asset inherits
✓ Outbound, activation, nurture, and win-back, written and live
✓ Segmentation and triggers wired into your platform
✓ The playbook documented, so it survives me
About three hours in month one, then a 30 minute check in every two weeks. Access to your calls and your sending platform, and feedback on drafts. I don’t need a project manager and I won’t add meetings to your week.
Not included
Design and dev, paid ads, SEO, and blog programs. This is the message layer and the email engine, not a full service agency.
By month four, the pipeline stops depending on who has time to write.
The message is settled, so the next campaign is a variation instead of a fresh argument. Outbound runs on lists that get rebuilt instead of burned. The flows catch the people who were already going to buy and just needed a reason this quarter. Your reps stop asking marketing for something to send.
That’s the point where email turns into the channel you stop budgeting for and start counting on. Most partners keep going from there, because by then it pays for itself and the next asset costs less than the first one did.
Three months is the minimum because that’s how long it takes to get there. After that it’s month to month, the playbook is documented so you can run it in house whenever you want, and nothing renews automatically.
What it costs, and what not fixing it costs.
Cheaper than one lifecycle marketing hire, and live in week one instead of month three. If it closes one extra deal in your ACV, it has paid for itself.
Three months minimum, then month to month. I work with five clients at a time, so there’s real work behind every seat.
Book a 15 minute call →Give me the calls, the access, and the one working session. If the sequence doesn’t beat what you’re sending now within 60 days of going live, I rebuild it free. I’m not asking you to trust the copy. I’m asking you to send it.
Two hours, 1:1, $1,497. You pick the target. I come having read your pages, your emails, and your competitors, and we work it live. You keep the recording. If it’s useful, the full engagement is the obvious next conversation.
Book the two hours →I'm very good for some people and wrong for others.
Saves us both a call.
Building pipeline since 1989 (actually 2017, but it didn't rhyme)
“He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend.”
Britt Prim · Chief Experience Officer, Karias Health
“Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers, and our needs. Higher clicks, opens, and deals.”
Sycle · Audiology Practice Management
“Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. Seamless and impactful.”
Danny Grannick · Co-Founder, Bristle Health
“Couldn't recommend working with Ben more. A patient and clear guide at a critical inflection point in our commercial growth.”
Prabhjot Singh, MD PhD · CEO, Altitude
“Ben has a natural talent for taking our ideas, sometimes half formed or overly technical, and turning them into clear narratives that resonate.”
PromptlyCheckin · 25+ demos booked
“Every piece had a clear strategy behind it. Your writing always felt fresh and creative, never cookie cutter.”
Valerie Ray · Marketing Director, Focus Health Solutions
Before we chit chat.
Because the decision is the same every time, and everything else is a variation of it. Three menu items made people shop instead of start. One engagement, one number, scoped on the call.
A consultant hands you the decision and leaves. You then hire someone else to write it, and they interpret it. I make the decision and write the asset, so nothing gets lost between the two.
No. Outbound agencies own sending infrastructure and stop at the booked meeting. Outbound is one door into the system, not the system. I own the words across every place you ask for the business.
You can, and it will be fluent. AI writes from what you tell it, and the problem is that nobody has decided what to tell it. That’s step two, and it’s the part that can’t be prompted.
Say so on the call. The decision is the same, and the sequence is just where I usually start, because it’s the fastest place to find out whether the new story works. Pages, decks, and landing pages come after it.
Me. No junior writer, no account manager, and no handoff. When the technical side needs a specialist I bring one in, and I still own every word.
I share free insight for $25 a month.
Sure, it makes no sense. It also makes perfect sense.
Do you cringe at your own emails as much as your buyers do?
15 minutes. Work together or don't work together. To be or not to be.
$7,500/month · Three months minimum · Five clients at a time