Turn buyer language into the messaging that fills your pipeline.
Email launches, lifecycle emails, landing pages, pricing pages, demo flows. From complex markets like B2B healthcare SaaS to horizontal dev tools, I research what your buyers actually say, rebuild the surfaces they convert on, and run the tests that prove the lift.
"He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend."
"Ben is so good at what he does that he is the first and only cold outreach I have ever responded to over the course of my 20 year career."
Meru Health
Telemedic
Ayin Health
Kaiser Permanente
Dignity Health
SmartCue
SingleComm
Opsera
DexCare
RXMG
EverTransit
Moxie Micromobility
Penelope
Telemedix
MHDigital
Parallel Learning
Conversion proof from real B2B SaaS clients.
Bristle Health
RXMG (email)
SmartCue (landing page)
Parallel Learning
Plus 56% cold open rate (Karis Health) · 25+ demos with zero ad spend (PromptlyCheckin) · 150 documented before and after teardowns · 30+ B2B landing pages written
Three places B2B SaaS revenue programs leak. The pipeline pays for it.
Real quotes from B2B SaaS founders and marketing leaders. Each one is the same root cause showing up on a different surface. Programs built on templates instead of what your buyers actually say.
"Traffic's up. Demos are flat. Nobody knows which page is the leak."
Your homepage, pricing page, and demo page were written one at a time, by different people, before your latest launch. Each one says something slightly different. Buyers feel the gap and bounce.
"Our nurture stopped converting and nobody knows which email is the leak."
Most lifecycle sequences were written before your latest product launch, before your latest GTM shift, before half your buyers had heard of your category. The sequence keeps sending. The conversions keep dropping.
"We sound exactly like every competitor in the category."
Same hero phrase. Same three feature columns. Same CTA. Buyers stack five vendor demos in a week and remember none of them. Your differentiation lives in your sales calls and never makes it onto the page.
Six services. One conversion-led messaging system.
Most engagements start with one surface and one Sprint. Then expand into the others as the lift compounds. Every service is anchored on the same voice of customer research.
Positioning Foundation
Lock who you are, who you're for, why you win. Pulled from sales transcripts, win loss interviews, and competitor teardowns.
Email Programs
Cold, nurture, lifecycle, launch, win back. Built end to end from the exact language your buyers use on sales calls. Most clients start here with a single sequence rebuild to prove the lift.
Homepage and Landing Page Rewrites
Hero, body, and CTA architecture rebuilt around the positioning. Wireframes included. Designer handoff ready.
Pricing and Demo Page Conversion
The pages buyers actually convert on. Rewritten to match the deal your sales team closes, not the deal marketing wishes you sold.
Message Testing
Wynter message tests, 5 second tests, A/B tests on subject lines and headlines. Statistical proof of lift before you scale a sequence.
Optimization Retainer
Ongoing testing and iteration across every revenue surface. Monthly lift reports. Compounds the work the Sprint started.
The numbers speak for themselves.
Browse the full case studies or scroll the 150 before and after teardowns.
Bristle Health: landing page lift after the rebuild.
Page rebuilt around the actual reason buyers convert. Lift held across the test window. Voice of customer pulled from sales calls and reviews.
Read the full story →Karis Health: cold open rate on a broker campaign in December.
729 brokers reached. 16% click rate. Multiple first meetings and a lunch and learn before January enrollment season. Built from scratch with zero prior cold campaigns.
Read the full story →Ayin Health: homepage wireframe and messaging architecture rebuilt.
Complex multi stakeholder care platform repositioned around what buyers actually decide on. Approved by President Ruth Krystopolski. "Insight and a fresh set of eyes that allowed us to move forward further and faster."
Read the full story →PromptlyCheckin: demo signups from a single launch. Zero ad spend.
AI launch sequence and targeted outreach generated qualified pipeline without paid ads or outbound blasts. Funding stage launch program.
Read the full story →Sycle: full email architecture rebuilt. Tier emails, nurture, partner. Plus landing pages.
Audiology practice management platform. Demand gen redesigned end to end. "Higher clicks, opens, and deals," per the team.
Read the full story →Better than the CRO firm that needs 300 conversions before declaring a winner.
CRO firms test what's already there. They need statistical volume your stage doesn't have yet. I rebuild the surface around what your buyers actually say, then run the tests once the rebuild is shipping. You get the lift before you have the traffic.
Works at any traffic volume
CRO firms need 300 plus conversions a month. I rebuild the surface from voice of customer research, so the lift shows up at Series A traffic, not just Series D.
Conversion proof, not opinions
Every recommendation backed by lift data, sales transcripts, or competitor teardowns. Not what felt right. What tested right.
Sprint to retainer
Start with one sequence, one page, one positioning lock. Compound it with ongoing testing once the first piece is shipping.
150 before and afters in B2B SaaS
Healthcare deepest, plus fintech, dev tools, cybersecurity, HR tech, and vertical SaaS. The methodology travels.
Three hours of your team's time
I front load 20 plus hours of research so your team ships work, not workshops. The iceberg lives below the waterline.
Built in voice of customer engine
Sales transcripts, G2 reviews, Reddit threads, win loss interviews. Pulled, tagged, and turned into copy that sounds like a buyer wrote it.
Your time: 3 hours. My time: 20 plus.
Agencies run 12 workshops and call it rigor. I front load the research so your team spends less time in meetings and more time with surfaces they can ship. Every engagement follows this process.
Page and email teardowns
G2 and review mining
Voice of customer extraction
Surface audit
Surface options ranked
Your team picks what to build
Align on conversion priorities
Lock the direction
Wireframes delivered
Subject lines tested
Send logic specified
Every line annotated with VoC
Refine messaging live
Final version ready to ship
90 day roadmap delivered
Your whole team can build on it
Every call recording read. The exact language buyers use to describe the problem pulled out. Not what your team thinks they say. What they actually say. That language goes onto every surface.
Every active page and email flow mapped: homepage, pricing, demo, free trial, welcome, onboarding, nurture, lifecycle, win back, cold outbound. Find which ones are leaking and why.
G2 reviews, Reddit threads, LinkedIn comments, KLAS ratings. The exact phrases buyers use when nobody from your company is listening.
Page structure, send logic, segmentation rules, conversion path. Designed before a single line of copy is written. The architecture either does the work or it doesn't.
Trace how your buyer goes from unaware to evaluation to expansion. Different message at every stage. Most programs write for one stage and miss the rest.
Epic vs Cerner dynamics, payer vs provider language, regulatory framing, buying committee structures. The stuff generic agencies spend your retainer learning.
So you've got questions.
What makes you different from a CRO firm, a lifecycle agency, or an in house hire?
CRO firms test what's already there. They need 300 plus conversions a month before they can declare a winner. Lifecycle agencies hand your project to a junior team after the pitch. In house hires take 90 to 180 days to ramp. I work earlier in the funnel: I rebuild the surface around what your buyers actually say, then run the tests that prove the lift. A decade in B2B SaaS means I already know your buyers, competitors, and category language. More about my background.
Why B2B SaaS specifically?
Because B2B SaaS companies have the sharpest version of the conversion problem. You built something genuinely different, but your homepage, pricing page, demo flow, and email program sound like every competitor. I've done 150 documented before and after teardowns across B2B SaaS. The methodology works the same way across healthcare tech, fintech, dev tools, cybersecurity, HR tech, and vertical SaaS.
We're early stage. Are we ready for this?
If you have paying customers and active sales conversations, you're ready. I need enough sales call recordings to mine for voice of customer language. If you're still figuring out who your buyer is, it might be too early. I'll tell you on the first call.
Can't I just use AI, Wynter, or a CRO firm?
AI writes generic. Wynter tests what you give it. CRO firms optimize what's already on the page. None of those tell you which sales call transcript holds the line that makes the buyer reply, which competitor's page your prospects compare you to, or which lifecycle stage your trial users get stuck at. I do the qualitative work upstream that makes the quantitative work downstream actually move the number.
How do I sell this internally?
Tell them this: a Sprint with three hours of your team's time gets you one rebuilt revenue surface (a page or sequence) shipped end to end, plus an audit of every other surface. If the new version converts even one extra enterprise deal a year, the engagement pays for itself many times over.
How does pricing work?
Engagements are scoped per company after the first call. Most start with a single page rewrite or sequence rebuild to prove the lift, then expand into ongoing testing once the first piece is shipping. I'll send a proposal after the call once I understand the scope. If the fit is wrong, I'll tell you and point you to someone better matched.
Do you do the design too?
My strength is the messaging, the architecture, and the customer voice that makes pages and emails convert. I deliver wireframes for every page rewrite. If you have a designer, I work with them. If you don't, I have contractors I partner with. Either way, your surfaces are deploy ready in your stack regardless of who designs the visual layer.
Still have questions? The first call is the fastest way to get them answered.
Schedule a callYour busiest buyer just opened five vendor tabs.
Make sure yours is the one they convert on.
Schedule a call