Turn your emails into predictable revenue
The done-for-you conversion email partner for B2B tech. I write and run the welcome flows, sales nurture, re-engagement, and launch campaigns that book pipeline from the audience you've already built, all on real buyer research.
Takes 2 minutes to tell me what's broken. You'll hear back within one business day.
25+ demos booked for PromptlyCheckin from a cold list · 17% higher email click-through for Sycle · Over 100 B2B tech companies served
"The first and only cold outreach I've responded to in my 20 year career. He absolutely overdelivered."
Britt Prim · Chief Commercial Officer, Karias Health
Turn the list you already own into pipeline.
Most companies start with the audit to see what their email is costing them, then build the engine and keep it improving. You're buying the pipeline it produces, not a folder of sequences.
The Email Revenue Audit
I show you exactly where your email is leaking pipeline, what it's costing you in revenue, and the fixes that matter most, ranked in order. You walk away knowing the size of the opportunity sitting in the list you already have.
$2,500
Credited toward a build if you move forward.
The Email Engine
Your dormant list and the warm leads that went cold, turned into booked meetings. I build and install the program that does it, then document the whole thing so it keeps producing after I'm gone.
How: buyer research, the core revenue sequences, segmentation, and a flow map your team can run.
Performance Optimization
Your email program keeps improving instead of plateauing. More of your list converts each quarter as segments tighten, sequences get sharper, and new campaigns get tested against the last.
How: continuous testing, new campaigns, and reporting tied to revenue, not opens.
Need the homepage, sales deck, or a team training built on the same research? They bolt straight onto a build.
Everything that goes into the engine.
The flows that move buyers from cold to closed to expanded, the research and offer work that makes them convert, and the technical build that runs all of it.
The Flows
From cold to closed to expanded
The Offer
Why the email actually converts
The Tech
Built and wired, end to end
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers, and our needs. Higher clicks, opens, and deals."
Sycle · Audiology Practice Management
Is your list just sitting there?
The cheapest pipeline you own is the list you already built. Most B2B tech companies treat it like an afterthought. If a few of these ring true, we should talk. If they don't, no hard feelings.
The writing is rarely what's broken. The research underneath it, the part that makes email convert instead of annoy, is the part nobody did.
Plenty of accounts signed up, but far fewer ever activated, and nobody followed up to change that
You blast the whole list at once instead of running flows triggered by what buyers actually do
Hundreds of warm leads went cold because the campaign stopped after three emails
Every launch gets improvised from scratch the night before it goes out
Your email sounds like your product team wrote it, because they did
10 years in B2B tech
100+ companies
Most email agencies start from templates. I start from what your buyers actually say.
Most B2B email gets ignored because it's written from the inside out, all product features and company news. I work the other way, building your program around the language I pull straight from your sales calls, reviews, and churn notes. That's the difference between email people delete and email that books meetings.
The method holds across fintech, dev tools, cybersecurity, HR tech, and vertical SaaS, because the raw material never moves: the words your buyers already use.
"Ben elevated our brand's messaging through his narrative crafting and his understanding of our goals. Seamless and impactful."
Danny Grannick · Co-Founder, Bristle Health
From your sales calls to booked pipeline.
Same research-first process every time. The only thing that changes is how much of the engine we build in the first round.
Sales call transcripts reviewed. G2 reviews, Reddit threads, LinkedIn comments, and support tickets mined. A teardown of how your top competitors email, and an audit of your current list and funnel ranked by revenue impact. Then we map the engine: which sequences, which triggers, which segments, in what order.
You leave knowing where the pipeline is hiding.
The program gets written and built, every line tied back to the buyer language it came from. I do the writing myself, not a junior writer and not AI. You give feedback and I revise in real time.
The list starts working while the rest gets built.
Everything goes live in your platform, with triggers and segments wired up and the whole engine walked through with your team. You get a flow map and guidelines so your team can run and extend it, or I keep running it for you.
You own a working channel, not a folder of drafts.
If the new sequences don't outperform what you're sending now within 60 days, I rebuild them free.
What changed once the email started landing.
"He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend."
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers, and our needs. Higher clicks, opens, and deals."
"Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. The collaboration was seamless and impactful."
"Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth. The team loved working with him!"
"I absolutely loved the email workshop. What made it particularly rewarding was the realisation that we're already doing many of the things Benjamin highlighted. His insights were clear, practical, and easy to implement."
"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."
"You were so very responsive and willing to dive into a complex environment. Your insight and fresh set of eyes allowed us to move forward further and faster."
"Every piece had a clear strategy behind it. You weren't just creating content, you were creating it with purpose. Your writing always felt fresh and creative, never cookie cutter."
"His advice on emphasizing our unique selling proposition significantly clarified and enhanced our site's appeal. His focus on specificity set our offerings apart."
A few of the programs I've built.
From a single nurture sequence to a full 12-month program, across B2B and health tech.
This works best when:
If most of these are true, the call is worth 15 minutes. If not, we're probably not the right fit.
You're a B2B tech company with a list, or a pile of warm leads, you're barely using
Your email is blasts and newsletters, not flows that follow what the buyer does
You want someone to build and run it, not hand you a strategy doc and leave
You've outgrown DIY email, but a full-time lifecycle hire is overkill right now
You have paying customers and active sales conversations to mine for language
Before the call.
The Email Revenue Audit shows you where your email is leaking pipeline and what it's costing you, for $2,500, credited toward a build if you move forward. The Email Engine builds and installs the program that fixes it. Performance Optimization keeps it improving month to month, so more of your list converts each quarter. Most companies start with the audit.
Agencies start from templates and rotate junior writers through your account. I start from your sales call transcripts and buyer language, diagnose the positioning first, then build the program around what your buyers actually say. That research is why the email books meetings instead of getting ignored.
A hire runs a playbook. I build the playbook from your buyer research, then document it so a future hire can run it. You get the positioning layer and senior writing without waiting on a six-month ramp or adding a full-time salary.
AI writes fast, but it can't mine your sales calls or tell the difference between what your team thinks buyers say and what they actually say. The research underneath the writing is what makes email convert, and that's the part AI can't do.
Every build carries a conditional guarantee: if the new sequences don't outperform what you're sending now within 60 days, I rebuild them free. The email is built on what your buyers actually say on sales calls and in reviews, which is why I can stand behind it.
If you have a list or a pile of warm leads, paying customers, and active sales conversations, you're ready. The voice-of-customer mining needs sales call recordings and real buyer language. If you're still figuring out who your buyer is, it might be too early. That gets determined on the first call.
B2B tech email teardowns. Every Tuesday.
One B2B tech company's email and messaging torn apart every week. What's working, what's costing them pipeline, and the exact line to rewrite.
No fluff. Just the teardowns.
"He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend."
Britt Prim · Chief Commercial Officer, Karias Health
If the new sequences don't outperform what you're sending now within 60 days, I rebuild them free.