For B2B teams that cringe at their own messaging (and want actual pipeline).
I’ve written the emails for 100+ B2B software companies since 2017. Not templates. Not prompts. The words your buyers already use, pulled from your sales calls and sent from your platform. If your emails aren’t booking pipeline, I can help.
Sycle · PromptlyCheckin · Karias Health · Validic · Altitude · Tomorrow Health · Bristle Health · Opsera · Get Licensed · Meru Health · Ayin Health · Focus Health · TeleMedicX
“The first and only cold outreach I have ever responded to in my 20 year career. Multiple first meetings, a lunch and learn, and pipeline activity.”
Britt Prim · Chief Experience Officer, Karias Health
“Ben has changed the game for our demand gen emails. Higher clicks, opens, and deals.”
Sycle · Audiology Practice Management
“A patient and clear guide at a critical inflection point in our commercial growth.”
Prabhjot Singh, MD PhD · CEO, Altitude
Nine years inside the send button.
Here’s what I learned.
The buyer already wrote your email
It’s in the sales calls, the win and loss notes, the reviews, the replies. Nobody went and got it.
One page. One claim. Settled.
What your company says, agreed in one working session, never relitigated by the next hire or the next tool.
Sent right, then counted
Built in your platform, sent by me. Replies, meetings, deals, every Monday. Opens don’t make the report.
The work I do with teams that own a number.
The read
Hand me your last 90 days of emails. You get one page back: where you’re losing the most, and what I’d fix first. Free, if you’re the one who signs.
The seat. Three months or six.
I read your buyers, decide what you say, then fix the sales funnel end to end: the cold email that opens the door, the follow up that books the meeting, the sequence that gets the deal signed. One metric we pick together, counted every week, with a number to beat by day 60. Five seats.
What it did, in numbers.
brokers reached, replies back, on a list that had ignored every prior campaign.
“Your fresh set of eyes allowed us to move forward further and faster.”
Ruth Krystopolski · President, Ayin Health Solutions
“Clear, practical, and easy to implement.”
Khalid Wyne · CMO, Get Licensed
“Every piece had a clear strategy behind it. Never cookie cutter.”
Valerie Ray · Focus Health Solutions
Where I write when I’m not writing for you.
Find fifteen minutes.
Tell me what’s broken. I’ll tell you what I’d read first. B2B software, seed through Series E, with someone who owns the number.
Calendars are annoying. Just email me. I answer everything myself, usually same day.