Position your B2B product so you’re chosen first (and every time)
Most B2B healthcare startups know their product is different. They just can’t say it in a way that makes buyers stop, lean in, and choose them. That’s the positioning problem we solve.
This Is Copy builds your strategic positioning and GTM messaging. All in 4 weeks.
*You work directly with Ben (me)* – not an agency
If your team doesn’t understand how your product is different, imagine how your customers feel.
No more generic positioning
“increasing market crowdedness” is cited as a top challenge in B2B startups. Dialing in your positioning helps you stand out.
Turn positioning into “aha” messaging
Turn your differentiation into clear, outcome‑driven stories that make buyers say “this is exactly what we’ve been looking for”
Get clarity to win the room
Clarity is how you get to a yes from decision makers no matter the complexity of healthcare and tech.
“I was lucky, because he absolutely overdelivered on what I was expecting when I reached out for help. He asked us all the questions that led us to solid positioning and messaging.
His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend. ”
Karias Health
“Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half-formed or overly technical and turn them into compelling, clear narratives that resonate with both our prospects and clients.”
PromptlyCheckin
The value of your B2B product should be obvious to your market (and your team)
Six months of demos that go nowhere, reps who can’t explain why you win, and buyers who choose a competitor they understood better. That’s a positioning problem.
Fixing your positioning and messaging assets is how we help your team grow.
Worked with these amazing B2B healthcare and tech brands.
Services
Positioning Accelerator
The positioning accelerator is a 4-week process that gets your team aligned on direction. Deliverables include buyer persona profiles, a positioning deck (8 slides), one homepage or landing page rewrite, and three outbound emails.
$15k for early stage, up to $2m annual revenue
$25k for growth stage, starting from $2m – $20m annual revenue
$35k for $20m+ annual revenue
Week 1-2:
Discovery & Research
We dig into your buyers, competitors, and the gap between what you’re saying and what the market actually needs to hear. We conduct workshops, competitive audits, and review your intake form.
Week 3: Positioning Architecture
Your positioning deck gets built. We lock in your frame of reference, define who you’re really competing against, and craft the value narrative that makes your ICP say “this is exactly what we’ve been looking for.”
Week 4: Copy & Delivery
Deliverables include buyer persona profiles, a positioning deck (6 slides), one homepage or landing page rewrite, and three outbound emails.
