For B2B teams that cringe at their own messaging (and want actual pipeline).
I decide what your company should say, then run your whole email layer on it. Cold outbound for sales. Lifecycle for marketing. Written and sent by the person who made the decision.
Book a 15 minute call →Five clients at a time · You'll hear back within one business day
demos booked from one cold list
PromptlyCheckin
annual revenue, traced to one rewritten nurture sequence
Sycle
of ignoring cold email, ended. Then the meetings got booked.
Karias Health
That last one, in the client's words: “multiple first meetings, a lunch and learn, and pipeline activity” from one campaign, to a broker list that had ignored everything before it. Read the case study →
“The first and only cold outreach I've responded to in my 20 year career. He absolutely overdelivered.”
Britt Prim · Chief Experience Officer, Karias Health
100+ B2B companies since 2017 · 15+ client email systems built · 30+ landing pages shipped
Sycle · PromptlyCheckin · Karias Health · Validic · Altitude · Tomorrow Health · Bristle Health · Opsera · Get Licensed · Meru Health · Conversive · DAX Healthcare · Ayin Health · Focus Health · TeleMedicX
You already know the messaging is off. You just can't get anyone to settle it.
You raised, the pitch changed on calls, and the emails never caught up.
Your reps say one thing live. Your sequences still say what you said two years ago.
Three people have written the emails. None of them agreed.
A founder, an agency, and whoever had time. It reads like a committee because it was one.
Every rewrite starts the argument over.
Nobody ever wrote down what the company says. There's no decision to write from, so every new hire and every new tool relitigates it.
A copywriter writes what you brief. A strategist decides and leaves. I decide, then I write it.
Raw material in. One decision in the middle. Pipeline out.
This is the part everyone asks about on calls, so here it is in the open. No black box, no "AI brain." The middle of this system is a page you can read.
Your buyers' own words
recorded sales calls
win and loss notes
G2 + review mining
churn reasons
every reply you've ever gotten
a live inbox placement test
What your company says, on one page
Who it's for. What it's against. The one claim only you can make, in the words your buyers already use. Settled with you in one working session, written down, never relitigated.
Every email, inheriting it
cold outbound · for sales
activation + nurture · for marketing
re-engagement · for the list you own
Pipeline, not opens
replies from real buyers
meetings on calendars
deals that cite the emails
a Monday report, every week
Most shops start at step three and wonder why the machine is loud and the pipeline is quiet. Steps one and two are the job. The engines are just the decision, delivered.
I don't hand you a document and wish you luck. I work inside whatever you already run, build the sequences where they'll actually send from, and wire the segments and triggers myself. No agency partnership, no reseller badge, no implementation fee. Just someone who has been in these systems for nine years and won't need your ops team to hold the mouse.
Marketing automation
HubSpot · Marketo · Pardot · ActiveCampaign
Lifecycle and product
Customer.io · Braze · Klaviyo · Intercom
Outbound and deliverability
Instantly · Smartlead · Apollo · Outreach · SPF, DKIM, DMARC
Your first 90 days, as the emails I'd send you.
From $10,000 per month · three months minimum · then month to month
Exactly what you get, week by week. No mystery, no "phase two TBD."
I read everything. Your recorded sales calls, win and loss notes, reviews, churn reasons, and every send and reply in your platform. I also run a live placement test, so we know what actually reaches the inbox instead of what your auth records claim.
One working session with you. We settle what the company says: who it's for, what it's against, the one claim only you can make. It goes on one page. Every email after this inherits that page.
Your highest value sequence goes live, rewritten. We document the baseline: your best email month ever, so there's a number to beat.
In your hands by day 30
The buyer language file · the one-page decision · a placement report · one live sequence
P.S. This costs you about three hours, total. I don't need a project manager.
Your list gets split by relationship: engaged, went quiet, never replied. The dead segments get suppressed instead of burned. Most shops blast all three the same, which is why their reply rates look like static.
Two to three sequence variants go live to small segments. Sixty sends minimum before any verdict. We cut or scale weekly on replies and meetings, never on opens.
Your reps get the reply ladder: what to send back to a yes, a not-now, a referral, and an honest no. The leak is almost never the email. It's the step after the reply.
In your hands by day 60
A running outbound engine · the reply ladder · a Monday send report, every week · meetings on the calendar
Re-engagement goes to the went-quiet segment: closed-lost deals, gone-dark prospects, signups who never activated. Usually the cheapest pipeline you'll find all year, and nobody's been writing to them.
The lifecycle gets built: activation for new signups, nurture for slow yesses, win-back for the ones that got away. All running on the same one-page decision.
Everything gets documented: the sequences, the suppression rules, the decision page, the reply ladder. Written so your team could run it without me.
In your hands by day 90
The full lifecycle, live · the documented playbook · the 90-day numbers against your baseline · the month four decision, with no auto-renew
Keep going, or your team takes it from here with the playbook. Either answer means it worked.
What it costs, and what not fixing it costs.
Cheaper than one lifecycle marketing hire, and live in week one instead of month three. If it closes one extra deal in your ACV, it has paid for itself.
Three months minimum, then month to month. I work with five clients at a time, so there's real work behind every seat. Scope and the exact number get settled on the call.
Book a 15 minute call →Give me the calls, the access, and the one working session. If the sequence doesn't beat what you're sending now within 60 days of going live, I rebuild it free. I'm not asking you to trust the copy. I'm asking you to send it.
The Email Revenue Map. $3,000, seven days. I pull your last 90 days of sends, your list, your deliverability, and your buyers' actual language, and hand you a written verdict: what's working, what isn't, and what it's costing you. We go through it on a call. If we continue, the $3,000 credits toward month one.
Start with the Map →I'm very good for some people and wrong for others.
Saves us both a call.
Building pipeline since 1989 (actually 2017, but it didn't rhyme)
“He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend.”
Britt Prim · Chief Experience Officer, Karias Health
“Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers, and our needs. Higher clicks, opens, and deals.”
Sycle · Audiology Practice Management
“Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. Seamless and impactful.”
Danny Grannick · Co-Founder, Bristle Health
“This is the best problem framing I've seen in quite a while. Like, I think you did an excellent job here. It's things that we say, but I feel like the way you structured it really hit the points home.”
Co-founder, Altitude · on the positioning deck
“I think you guys are, like, one of the best in the industry.”
Partner at a B2B positioning firm · on a call I recorded
“Ben has a natural talent for taking our ideas, sometimes half formed or overly technical, and turning them into clear narratives that resonate.”
PromptlyCheckin · 25+ demos booked
Before we chit chat.
The channel works. The average email doesn't. Britt hadn't answered a cold email in 20 years, then answered mine, and the campaign booked meetings off a list that had ignored everything before it. What you say decides which pile you land in.
A consultant hands you the decision and leaves. You then hire someone else to write it, and they interpret it. I make the decision and write the asset, so nothing gets lost between the two.
You can, and it will be fluent. AI writes from what you tell it, and the problem is that nobody has decided what to tell it. That's the decision layer, and it's the part that can't be prompted.
Say so on the call. The decision is the same, and the sequence is just where I usually start, because it's the fastest place to find out whether the new story works. Pages, decks, and landing pages come after it.
From $10,000 per month with a three month minimum, then month to month. If you want a smaller first step, the Email Revenue Map is $3,000, takes seven days, and credits toward month one. I work with five clients at a time.
Yes, and that's the point. I build in your system rather than sending you documents to implement. Sequences, segments, triggers, suppression rules, and the sends themselves. I'm not a partner or reseller of any of these tools, so there's no badge and no incentive to push you toward one. I've just been working in them for nine years. If your setup needs something genuinely specialized on the technical side, I bring in a specialist and still own every word.
Me. No junior writer, no account manager, and no handoff. When the technical side needs a specialist I bring one in, and I still own every word.
I share free insight for $25 a month.
Sure, it makes no sense. It also makes perfect sense.
A founder, on how he ended up on a call with me: “So I'm reading a newsletter, which is very good, and I booked the call.” The engine sells itself. That's the point of it.
Do you cringe at your own emails as much as your buyers do?
15 minutes. Work together or don't work together. To be or not to be.
From $10,000/month · Three months minimum · Five clients at a time
Rather read first? The case studies →