Conversion Email for B2B Tech | This Is Copy
Conversion email for B2B tech

B2B emails for teams that hate their own emails (and want oodles of pipeline).

I build the email engine that turns your lists into predictable pipeline. For marketing, sales, and BDR teams that hate their own emails. And prospects hate them too.

And if it doesn't outperform what you're sending now in 60 days, I rebuild it free.

I can't believe I wrote that

Minimum engagement $10,000. You'll hear back within five minutes or one business day.

"The first and only cold outreach I've responded to in my 20 year career. He absolutely overdelivered."

Britt Prim · Chief Commercial Officer, Karias Health

Trusted by B2B tech teams at
Sycle PromptlyCheckin Karias Health Validic Altitude Tomorrow Health Bristle Health Opsera Get Licensed Meru Health
25+
demos booked from one cold list, PromptlyCheckin
17%
higher click-through and more deals booked, Sycle
100+
B2B tech companies served, research through shipped work

Honesty time: I've worked with over 100 B2B tech companies. Your positioning, messaging, emails, and sales assets, probably, could definitely, 1000% be doing way better. In other words, you don't want to lose dough no mo.

How we work together

Most start with a Sprint.

Ends with a high five. Also more customers.

Start here · 2 weeks

The Email Revenue Sprint

Two weeks to prove the money is there. You see the writing and the plan, not a slide deck. Credited in full toward the build.

Voice-of-customer mining from your sales calls, reviews, and churn notes
Your highest value sequence rewritten, so you see what my writing does
A revenue map: where your list is leaking pipeline and what it's worth
The build plan, ranked by revenue impact
Book a Sprint
The build · first campaign live in 14 days

The Email Revenue Engine

I build and install the whole program, written by me from your buyer research. You own a working channel, not a folder of drafts.

The core revenue sequences: welcome, nurture, sales, re-engagement, launch
Segmentation, tagging, and triggers wired into your platform
Deliverability and list health, so the email actually lands
A flow map and guidelines your team can run and extend
Book the Engine
Ongoing · monthly seat

The Managed Engine

After the build, I stay on and own the message. The seat doesn't stop until the numbers move.

Every launch run as a full campaign, not an afterthought
New sequences tested every quarter, segments tightened continuously
Reporting tied to revenue, not opens
The keep-working guarantee: cheaper than one lifecycle hire, live from day one
Book a call

Minimum engagement $10,000. Cost more green to get your message (and emails) squeaky clean.

From clients

Building pipeline since 1989 (actually 2017, but it didn't rhyme)

Look! Folks like you love what I do
Booked pipeline
first meetings and a lunch and learn from one campaign

"He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend."

Britt Prim
Chief Commercial Officer, Karias Health
17%
higher click-through, plus more deals booked

"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers, and our needs. Higher clicks, opens, and deals."

Sycle
Audiology Practice Management
33%
conversion lift after the homepage rewrite

"Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. The collaboration was seamless and impactful."

Danny Grannick
Co-Founder, Bristle Health

"Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth. The team loved working with him!"

Prabhjot Singh, MD PhD
CEO, Altitude

"I absolutely loved the email workshop. What made it particularly rewarding was the realisation that we're already doing many of the things Benjamin highlighted. His insights were clear, practical, and easy to implement."

Khalid Wyne
CMO, Get Licensed
25+
demos booked from a cold email list

"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."

PromptlyCheckin
Patient Engagement Platform

"You were so very responsive and willing to dive into a complex environment. Your insight and fresh set of eyes allowed us to move forward further and faster."

Ruth Krystopolski
President, Ayin Health Solutions

"Every piece had a clear strategy behind it. You weren't just creating content, you were creating it with purpose. Your writing always felt fresh and creative, never cookie cutter."

Valerie Ray
Marketing Director, Focus Health Solutions

"His advice on emphasizing our unique selling proposition significantly clarified and enhanced our site's appeal. His focus on specificity set our offerings apart."

Nour Lababidi
Founder, TeleMedicX
Questions

Before we chit chat.

How is this different from an email marketing agency?

Agencies start from templates and rotate junior writers through your account. I start from your sales call transcripts and buyer language, diagnose the positioning first, then build the program around what your buyers actually say. That research is why the email books meetings instead of getting ignored.

How is this different from hiring a lifecycle marketer?

A hire runs a playbook. I build the playbook from your buyer research, then document it so a future hire can run it. You get the positioning layer and senior writing without a six month ramp or a full time salary.

What does it cost?

Minimum engagement is $10,000. The exact number depends on your stage and the size of the program, which we scope on a short call. Every build carries the 60 day guarantee below.

What if it doesn't work?

If the new sequences don't outperform what you're sending now within 60 days, I rebuild them free. The email is built on what your buyers actually say, which is why I can stand behind it.

The newsletter

I share free insight for $25 a month.

Sure, it makes no sense. It also makes perfect sense.

Do you hate your emails as much as your customers do?

15 minutes. Work together or don't work together. To be or not to be.

Minimum engagement $10,000. If the new sequences don't outperform what you're sending now in 60 days, I rebuild them free.

This Is Copy

B2B email engines that book pipeline. Built on real buyer research. The list you own, turned into revenue.

© 2026 This Is Copy. B2B email engines that book pipeline.