Emails that book demos.
Sales and marketing emails. Cold outbound, conference sequences, launches, nurture, and follow-ups for the list you already own. I write them from your sales calls, send them from domains set up for it, and count one number every week. Demos booked.
Or email me at ben@thisiscopy.com. I answer everything myself.
What the campaigns did.
Karias HealthBrokers emailed, replies back, from a list that had ignored every campaign before it.
The numbersSycle · Karias Health · Opsera · PromptlyCheckin · Get Licensed · Validic · Altitude · Tomorrow Health · Meru Health · Ayin Health · Focus Health
What marketing, sales, and revenue leaders tell me on the first call.
- "The emails go out. Opens are single digits. Nobody replies."
- "Sales keeps hearing the price is too high."
- "I have a pipeline number and nobody to help me hit it."
- "There are thousands of contacts in the CRM we haven't touched."
The fix people reach for is more leads or another tool. Usually it's the emails. They describe the product, and the offer inside them gives the buyer no clear reason to take the meeting.
How the work runs.
- 1
The Read
I go through your last 90 days of sends, your sales calls, and your offer. You get one page back. Where the demo gets lost, what I'd fix first, and whether the offer and price inside the email give a buyer a reason to say yes.
- 2
The emails
I write them from your sales calls and send them from domains set up for it, so your main domain stays clean. Cold outbound. Conference sequences before and after the booth. Follow-ups and re-engagement for the list you already own. Launch emails for a new tier or a price change.
- 3
The count
Every Monday you get the number. Demos booked, with a baseline to beat by day 60. Opens don't make the report.
Two ways in.
The Read
For teams whose emails go out and don't come back.
I go through your last 90 days of sends and tell you where the demo gets lost, including the offer and the price you're asking buyers to say yes to. You leave with the plan either way.
Starts at $7,500. Credited if we keep going.
The Campaign Pipeline
For teams with a list, a number to hit, and nobody to work it.
I write and run the campaigns for one segment or one event calendar. Sales emails like cold outbound and follow-ups. Marketing emails like launches, nurture, and upgrades.
Then I close the gaps between the email and the booked meeting. The targeting, the ad copy, the landing page, or the positioning, whichever one is losing the demo. Demos booked every Monday, and a written read at day 30.
Starts at $10,000 a month. 90 days at a time.
The goal is simple. One closed deal pays for the quarter.
What the people who hired me say.
"The first and only cold outreach I've responded to in my 20 year career. Multiple first meetings, a lunch and learn, and pipeline activity."
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers and prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals."
"Clear, practical, and easy to implement."
"Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth."
"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."
"Your insight and fresh set of eyes allowed us to move forward further and faster."
"We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message."
"Every piece had a clear strategy behind it. Your writing always felt fresh and creative, never cookie cutter."
Who this is for.
A good fit
- B2B SaaS, seed through Series E.
- Someone on your team owns a pipeline number.
- You're sending already, and it isn't booking.
- You have a list or a CRM you're not emailing well.
- You'll share sales call recordings.
Probably not
- You want a pack of templates to run yourself.
- There's no product in market yet.
- You want opens and clicks as the scorecard.
- You want someone to manage your ad spend.
Hey, I'm Ben.
I've written for 100+ B2B companies. Before that I taught middle school and worked as an EMT. I write every email myself, from a garage office in North Carolina, with six kids in the house.
Find fifteen minutes.
Tell me what's broken. I'll tell you what I'd look at first.
Calendars are annoying. Just email me at ben@thisiscopy.com. I answer everything myself, usually same day.