B2B Homepages & Emails That Book Pipeline | This Is Copy
✦ Homepages + emails for B2B tech ✦

B2B homepages and emails for teams that cringe at their own website (and still want oodles of pipeline).

I rewrite the two things your buyers actually see, your homepage and your emails, so they finally sound like the company you pitch in the room. Then I stay and run the engine.

And if the new page or emails don't outperform what you have now in 60 days, I rebuild them free.

I can't believe I wrote that

Minimum engagement $12,500 · You'll hear back within five minutes or one business day

"The first and only cold outreach I've responded to in my 20 year career. He absolutely overdelivered."

Britt Prim · Chief Commercial Officer, Karias Health

Trusted by B2B tech teams at
Sycle PromptlyCheckin Karias Health Validic Altitude Tomorrow Health Bristle Health Opsera Get Licensed Meru Health
33%
conversion lift after one homepage rewrite, Bristle Health
25+
demos booked from one cold list, PromptlyCheckin
100+
B2B tech companies served, research through shipped work

Honesty time: I've worked with over 100 B2B tech companies. Your homepage, your emails, your positioning, probably, could definitely, 1000% be doing way better. In other words, you don't want to lose dough no mo.

How we work together

Most start with an Accelerator.

Ends with a high five. Also more customers.

the_homepage_accelerator.txt
Start here · 14 days

The Homepage Accelerator

Your homepage is the most public thing your company owns. In 14 days it finally says what you raised money to do, in your buyers' own words.

Voice-of-customer mining from your sales calls, reviews, and churn notes
Your homepage rewritten top to bottom, hero through final CTA, ready to build
Wireframe-level layout notes so your designer ships it fast
The message hierarchy your emails, deck, and landing pages borrow from
Book the Homepage Accelerator  →
the_email_accelerator.txt
Start here · 2 weeks

The Email Accelerator

Two weeks to prove the money is in your list. You see the writing and the plan, not a slide deck. This is how the engine gets built.

Voice-of-customer mining from your sales calls, reviews, and churn notes
Your highest value sequence rewritten, so you see what my writing does
A revenue map: where your list is leaking pipeline and what it's worth
The build plan, ranked by revenue impact
Book the Email Accelerator  →
the_revenue_system.txt
The build · homepage + email, one story

The Revenue System

From your most public page to your most private inbox. The homepage sets the message, the sequences carry it into pipeline, and it all says one thing.

Everything in both Accelerators: the homepage rebuilt and the list mapped
The core revenue sequences: welcome, nurture, sales, re-engagement, launch
Segmentation, tagging, and triggers wired into your platform, first campaign live in 14 days
A flow map and guidelines your team can run and extend
Book the Revenue System  →
the_repeatable_revenue_engine.txt
Ongoing · monthly seat

The Repeatable Revenue Engine

After the build, I stay on and own the message. The seat doesn't stop until the numbers move.

Every launch run as a full campaign, not an afterthought
New sequences tested every quarter, segments tightened continuously
Reporting tied to revenue, not opens
The keep-working guarantee: cheaper than one lifecycle hire, live from day one
Book a call  →

Minimum engagement $12,500. Cost more green to get your homepage (and emails) squeaky clean.

From clients

Building pipeline since 1989 (actually 2017, but it didn't rhyme)

Look! Folks like you love what I do
Booked pipeline
first meetings and a lunch and learn from one campaign

"He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend."

Britt Prim
Chief Commercial Officer, Karias Health
17%
higher click-through, plus more deals booked

"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers, and our needs. Higher clicks, opens, and deals."

Sycle
Audiology Practice Management
33%
conversion lift after the homepage rewrite

"Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. The collaboration was seamless and impactful."

Danny Grannick
Co-Founder, Bristle Health

"Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth. The team loved working with him!"

Prabhjot Singh, MD PhD
CEO, Altitude

"I absolutely loved the email workshop. What made it particularly rewarding was the realisation that we're already doing many of the things Benjamin highlighted. His insights were clear, practical, and easy to implement."

Khalid Wyne
CMO, Get Licensed
25+
demos booked from a cold email list

"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."

PromptlyCheckin
Patient Engagement Platform

"You were so very responsive and willing to dive into a complex environment. Your insight and fresh set of eyes allowed us to move forward further and faster."

Ruth Krystopolski
President, Ayin Health Solutions

"Every piece had a clear strategy behind it. You weren't just creating content, you were creating it with purpose. Your writing always felt fresh and creative, never cookie cutter."

Valerie Ray
Marketing Director, Focus Health Solutions

"His advice on emphasizing our unique selling proposition significantly clarified and enhanced our site's appeal. His focus on specificity set our offerings apart."

Nour Lababidi
Founder, TeleMedicX
Questions

Before we chit chat.

How is this different from a positioning consultant or an agency?

Strategy shops hand you a deck and a homepage, then leave. Agencies rotate junior writers through templates. I diagnose the positioning, write the homepage and the emails myself from your buyers' actual words, then stay on to run the engine. The execution is the difference.

How is this different from hiring a lifecycle marketer?

A hire runs a playbook. I build the playbook from your buyer research, then document it so a future hire can run it. You get the positioning layer and senior writing without a six month ramp or a full time salary.

What does it cost?

Minimum engagement is $12,500. The exact number depends on your stage and the size of the program, which we scope on a short call. Every build carries the 60 day guarantee below.

What if it doesn't work?

If the new homepage or sequences don't outperform what you have now within 60 days, I rebuild them free. Everything is built on what your buyers actually say, which is why I can stand behind it.

The newsletter

I share free insight for $25 a month.

Sure, it makes no sense. It also makes perfect sense.

the_newsletter_list.txt

Do you cringe at your website as much as your customers do?

15 minutes. Work together or don't work together. To be or not to be.

Minimum engagement $12,500. If the new homepage or sequences don't outperform what you have now in 60 days, I rebuild them free.

This Is Copy.

B2B homepages and email engines that book pipeline. Built on real buyer research. The story you pitch in the room, finally on the page.

© 2026 This Is Copy · B2B homepages and email engines that book pipeline