For B2B SaaS revenue, marketing, and sales teams
Campaigns that book demos.
You asked for an email. You need a campaign that works. I'm Ben. I find where yours is broken (the emails, the page, the offer, the follow-up), fix it from your sales calls, and count one number every week: demos booked.
The goal is simple. One closed deal pays for the quarter.
Or email me at ben@thisiscopy.com. I answer everything myself.
What the campaigns did.
Karias Health. Brokers emailed, replies back, from a list that had ignored every campaign before it.
The breakdownAlso hired by Opsera, Get Licensed, Validic, Altitude, Tomorrow Health, Meru Health, Ayin Health, and Focus Health.
When teams call me.
A show is coming up.
Scored on meetings booked before it.
A launch with no ad budget.
Scored on demo signups. 25+ from one launch, $0 ads.
Customers moving to a new tier or price.
Scored on upgrades. 118 clinics moved up a tier.
A list that stopped answering.
Scored on replies. 729 brokers, 11 replies, first meetings booked.
Ads that click and a page that doesn't convert.
Scored on conversions. 33% more, same traffic.
Reps sending all day, nobody booking.
Scored on demos booked.
How to start.
Campaign Diagnosis
Why your campaign isn't booking, in seven days.
Send me 90 days of sends and a few sales calls. You leave with the fix list either way.
$3,000. Credited to the Fix if you start within 14 days.
Book the DiagnosisThen, fix it. One month or 90 days.
One month: your most important campaign, fixed and live, built to book meetings.
90 days: every campaign that isn't booking, fixed in order, same number every Monday.
The campaigns I fix most:
- Before and after a conference
- A product or feature launch
- A move to a new tier or price
- Winning back a list that went quiet
- Outbound to a new segment
Ads, page, emails, follow up. Your part: 30 minutes a week.
Quoted after the Diagnosis.
Not ready to buy? Every Thursday at 1:00 ET I break down what broke in B2B campaigns this year, and what fixed it. Free. Save a seat
"The first and only cold outreach I've responded to in my 20 year career. Multiple first meetings, a lunch and learn, and pipeline activity."
Britt Prim, Chief Commercial Officer, Karias Health
"Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth."
"Every piece had a clear strategy behind it. Your writing always felt fresh and creative, never cookie cutter."
"Your insight and fresh set of eyes allowed us to move forward further and faster."
Who this is for.
A good fit
- B2B SaaS, seed through Series C.
- Someone on your team owns a pipeline number.
- You're sending already, and it isn't booking.
- You have a list or a CRM you're not emailing well.
- You'll share sales call recordings.
Probably not
- You want a pack of templates to run yourself.
- There's no product in market yet.
- You want opens and clicks as the scorecard.
- You want someone to manage your ad spend.
Hey, I'm Ben.
I've written for 100+ B2B companies. Before that I taught middle school and worked as an EMT. Now I fix campaigns, and I do the work myself, from a garage office in North Carolina, with six kids in the house. No juniors, no handoffs.
Find fifteen minutes.
Tell me what's broken. I'll tell you what I'd look at first.
Calendars are annoying. Just email me at ben@thisiscopy.com. I answer everything myself, usually same day.