For B2B teams that cringe at their own messaging (and want actual pipeline).
I decide what your company should say, write it into the pages and emails that say it, then stay and run it until the pipeline moves. 100+ B2B companies in, I know what lands.
Minimum engagement $7,500 · You'll hear back within one business day
"The first and only cold outreach I've responded to in my 20 year career. He absolutely overdelivered."
Britt Prim · Chief Commercial Officer, Karias Health
Honesty time: I've worked with over 100 B2B tech companies. Your homepage, your emails, your positioning, probably, could definitely, 1000% be doing way better. In other words, you don't want to lose dough no mo.
You can get AI to write it. Or you can get someone to make it mean something to the right person.
Three steps. Everyone skips the middle one, and that's why so much B2B copy is pretty while the pipeline sits still.
Mine
I go through your sales calls, reviews, win and loss notes, and churn reasons. What your buyers actually say, in the order they say it. Not what the team believes they say.
Decide
Which lane you own. Who you're actually up against. The one problem you solve that the alternatives don't. Nothing gets written until this is settled, because everything downstream is a guess until it is.
Write
Every surface where you ask for the business. Homepage, sequences, landing pages, the sales deck. One story, everywhere it gets told, written by me and not a junior.
Most start with the Foundation.
Ends with a high five. Also more customers.
The Foundation
We settle what you say, and I build the one asset that proves it. You leave knowing which lane you own, holding the page or the sequence that says so, and seeing exactly what else is still telling the old story.
The Revenue System
From your most public page to your most private inbox. The homepage sets the message, the sequences carry it into pipeline, and every surface finally says one thing.
The Engine Seat
After the build, I stay on and own the message. New verticals, new segments, new campaigns, all written off positioning we already own. The seat doesn't stop until the numbers move.
Minimum engagement $7,500. One number, scoped on the call, no shopping cart.
I'm very good for some people and wrong for others.
Saves us both a call.
Building pipeline since 1989 (actually 2017, but it didn't rhyme)
"He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend."
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers, and our needs. Higher clicks, opens, and deals."
"Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. The collaboration was seamless and impactful."
"Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth. The team loved working with him!"
"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."
"His advice on emphasizing our unique selling proposition significantly clarified and enhanced our site's appeal. His focus on specificity set our offerings apart."
Before we chit chat.
A copywriter writes what you brief. A strategy shop decides and leaves you a deck. I decide, then I write it, and then I stay. The execution is the difference.
A hire runs a playbook. I build the playbook from your buyer research, then document it so a future hire can run it. You get the positioning layer and senior writing without a six month ramp or a full time salary.
Minimum engagement is $7,500. The exact number depends on your stage and the size of the program, which we scope on a short call. One number, not a menu.
AI writes fast. It cannot sit in your sales calls, and it cannot tell the difference between what your team believes buyers say and what they actually say. The research underneath the writing is what makes a page convert, and the decision about which lane you own is not a writing task at all.
I share free insight for $25 a month.
Sure, it makes no sense. It also makes perfect sense.
Do you cringe at your website as much as your customers do?
15 minutes. Work together or don't work together. To be or not to be.
Minimum engagement $7,500. One number, scoped on the call.