For B2B tech marketing, revenue, and sales teams
Campaigns that actually convert.
I'm Ben. I read your sales calls, find where buyers stop answering, and rebuild that part of your campaign, whether it's the emails, the page, the offer or the follow up. Then we track the number you actually need, like booked meetings, deals or upgrades.
Or email me at ben@thisiscopy.com. I answer everything myself.
What the campaigns did.
Karias Health. Brokers emailed, replies back, from a list that had ignored every campaign before it.
The breakdownAlso hired by Opsera, Get Licensed, Validic, Altitude, Tomorrow Health, Meru Health, Ayin Health, and Focus Health.
When teams call me.
A show is coming up.
Scored on meetings booked before it.
A launch with no ad budget.
Scored on demo signups. 25+ from one launch, $0 ads.
Customers moving to a new tier or price.
Scored on upgrades.
A list that stopped answering.
Scored on replies. 729 brokers, 11 replies, first meetings booked.
Ads that click and a page that doesn't convert.
Scored on conversions. 33% more, same traffic.
Reps sending all day, nobody booking.
Scored on demos booked.
How to start.
Campaign builds start at $15,000. Most teams start with the $3,000 Sprint.
Campaign Conversion Sprint
Where your campaign loses buyers, in seven days.
Send me 90 days of sends and a few sales calls. I'll show you where buyers drop off, rank the fixes by what they're worth, and scope the build. We walk through it on a call, and the plan is yours either way.
The seven days start once your inputs are in.
$3,000. Credited to the Fix if you start within 14 days.
Discuss your campaignThen, fix it. One month or 90 days.
One month: your most important campaign, rebuilt and live.
90 days: your priority campaigns, fixed in an agreed order, with one number reported every Monday.
The campaigns I fix most:
- Before and after a conference
- A product or feature launch
- A move to a new tier or price
- Winning back a list that stopped answering
- Outbound to a new segment
I write the emails, the page and the follow up from your customers' own words, and we agree the asset list up front. Your team owns sending access, list approval and replies.
Already know what needs fixing? We can scope the build directly.
Starts at $15,000. The Sprint is credited toward it.
Not ready to buy? Every Thursday at 1:00 ET I break down what broke in B2B campaigns this year, and what fixed it. Free. Save a seat
"He is the first and only cold outreach I have ever responded to over the course of my 20-year career… his campaign drove multiple first meetings, a lunch and learn, and pipeline activity."
Britt Prim, Chief Commercial Officer, Karias Health
"Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth."
"Every piece had a clear strategy behind it. Your writing always felt fresh and creative, never cookie cutter."
"Your insight and fresh set of eyes allowed us to move forward further and faster."
Who this is for.
A good fit
- B2B SaaS, seed through Series C.
- Someone on your team owns a pipeline number.
- You're sending already, and it isn't booking.
- You have a list or a CRM you're not emailing well.
- You'll share sales call recordings.
Probably not
- You want a pack of templates to run yourself.
- There's no product in market yet.
- You want opens and clicks as the scorecard.
- You want someone to manage your ad spend.
Hey, I'm Ben.
I've written for 100+ B2B companies. Before that I taught middle school and worked as an EMT. Now I fix campaigns from a garage office in North Carolina, with six kids in the house, and I do every project myself.
Find fifteen minutes.
Bring one campaign that isn't working, and I'll show you where I'd start.
Calendars are annoying. Just email me at ben@thisiscopy.com. I answer everything myself, usually same day.