My Copywriting Process for Writing a Social Ad Last week, I challenged myself to create a social ad for a health tech company, ZocDoc. Here’s the final product: While it was fun, I thought I’d share my entire creative copywriting process with you. Onward and forward! The design I’m no design savant, but I’ve practiced […]
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The Legend of Joseph Sugarman’s Headlines “All the elements in an advertisement are primarily designed to get you to do one thing and one thing: get you to read the first sentence of the copy.” – Joseph Sugarman Joseph Sugarman was a masterful copywriter. He wrote The Adweek Copywriting Handbook, which was pivotal to my understanding
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How LEGO Changed Its Copywriting In the 1950s, 60s, and 70s, LEGO ads focused on their product – a cool toy. For example, this 1950s LEGO ad. This ad talked about an outcome that focused on the LEGOs – kids won’t be tired of playing with toys. LEGO emphasized the uniqueness of its toys. LEGOs
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