Adventure Is Out There Newsletter
Weekly emails on copywriting and marketing in healthcare and SaaS.
You’ll get deep dives, frameworks, and tactics to inspire your next ad, email, or landing page. Made for entrepreneurs, copywriters, and marketers.
What to expect every week in articles and emails.
Copywriting wisdom
You’ll get weekly breakdowns on ads, emails, and landing pages, from what framework to use and what strategies (and tools) I rely on to create a winning message.
Creative boldness
Even though tools are awesome, I love exploring creative ways to find the best message, if it’s humor or learning Pixar’s unique creative methods.
Fearless entrepreneur
This is for anyone trying to build a business. I From sending messages on LinkedIn to cold email, I’m always experimenting and want to share my journey as a solo entrepreneur (even the failures).
Wall of Love
"I really enjoyed working with Ben on a 2-week sprint to help us write our new website copy as we repositioned our brand and product offering. Ben brings all the good vibes and positive energy to conversations and isn't afraid to ask questions to really understand what he is writing about!"
Harriet Shuttleworth
Marketing Lead at Anya Health
"Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. The collaboration was seamless and impactful. We wholeheartedly recommend Ben & This is Copy to anyone looking to enhance their messaging; their work truly speaks for itself."
Danny Grannick
Co-Founder of Bristle Health
"I absolutely loved the email workshop. What made it particularly rewarding was the realisation that we're already doing many of the things Benjamin highlighted. That validation was such a boost for us! His insights were clear, practical, and easy to implement – highly recommended for anyone looking to up their email game."
Khalid Wyne
CMO at Get Licensed
"Ben's advice on emphasizing our unique selling proposition and strategic call-to-action placement significantly clarified and enhanced our site's appeal. His focus on specificity and measurable impact set our offerings apart.
His insights are highly recommended for anyone aiming to refine their web presence."
Nour Lababidi
Founder of TeleMedicX
"As a start-up we engaged Ben for a couple of months to help identify areas we need to address in our marketing needs. He was professional and on time with his deliverables."
Mark
Founder of GetWell
"Ben Watkins is an incredible copywriter who understands the art of persuasion. He helped us with CRO and all things copywriting, offering suggestions and improvements that made a huge difference. He does an incredible job."
Rob Schmdit
Partner at Outliant
"Benjamin is highly knowledgeable about best practices for conversion copywriting on landing pages! As a seasoned copywriter myself, I learned new strategies I could implement immediately into my writing. I recommend Benjamin's landing page workshop for anyone looking to expand their copywriting knowledge for audiences."
Rachel Robinson
Copywriter and content strategist
"Great email course by Ben packed full with practical tips and advice that I can put to immediate effect. Particularly like the focus on SAAS and B2B as it's easier to relate than a consumer-based examples. Ben's delivery and personality is refreshingly honest and straightforward -- talking/listening to Ben is like having a conversation with a colleague over a cup of coffee. Highly recommend signing up to Ben's newsletter and exploring his Substack/Medium articles as he never fails to write interesting, valuable content with highly entertaining examples."
Kirsty McGibbon