Practical Copywriting Examples

For B2B healthcare and SaaS brands ready to scale, we write emails and landing pages that convert.

This Is Copy is an agency that helps B2B healthtech and SaaS brands transform broken email campaigns and landing pages into revenue-driving sales pipelines.

Your emails and landing pages should speed up revenue cycles, not slow them down.

If your messaging is stuck on autopilot, not delivering higher ROI, then we can help.

"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers/prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, deals, etc. I highly recommend Ben if you're looking for a copywriter."

Valerie Ray

Marketing Manager at Sycle

"We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message with the clear copy and the least possible words. He also coached us on why his suggestions would make for a more powerful and compelling message - was a delight to work with him!"

Shivani Stadvec

VP of Marketing at Tomorrow Health

Sycle's Email Campaigns

Driving higher ROI through email campaigns.

“Ben has changed the game for our demand gen emails, which has led to higher clicks, opens, deals, etc. I highly recommend Ben if you’re looking for a copywriter.”

Valerie Ray, Marketing Manager of Sycle

Tomorrow Health's Pitch Deck

Closed funding with compelling messaging.

“We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message.”

Shivani Stadvec, VP of Marketing at Tomorrow Health

B2B brands that see the most ROI from our work:

🚀 Growth-focused healthtech and SaaS brands seeking consistent results from email and landing page campaigns.

📈 Series A-D brands needing persona-driven, compliance-ready messaging that drives engagement.

📊 Data-driven teams focused on accelerating sales cycles that are looking for specialized messaging.

Pricing

Custom Email Campaigns Start at $5k

From nurture sequences to demo follow-ups, every email is built around behavioral psychology, consumer research, market research, and user research designed to drive engagement, build trust, and convert leads into loyal customers.

Custom Landing Pages Start at $12k

With This Is Copy, you get high-converting landing pages that are built around conversion messaging strategies and customer data — to capture attention, address pain points, maintain clarity and compliance, and deliver results.

Workshop Training for $2k

Empower your team with a hands-on two-hour workshop that shows you how to write emails and landing pages. Your team will learn what it takes to craft a message that resonates with your audience, communicates compliance, and accelerates your sales pipeline.

Strategic Messaging Analysis and 360 Audit Starts at $2k

Find hidden revenue in your email and landing page strategy with a detailed audit and analysis. We’ll evaluate your messaging, highlight gaps, and provide actionable insights to improve clarity, compliance, and conversions.

"I really enjoyed working with Ben on a 2-week sprint to help us write our new website copy as we repositioned our brand and product offering. Ben brings all the good vibes and positive energy to conversations and isn't afraid to ask questions to really understand what he is writing about!"

Harriet Shuttleworth

Marketing Lead at Anya Health

"Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. The collaboration was seamless and impactful. We wholeheartedly recommend Ben & This is Copy to anyone looking to enhance their messaging; their work truly speaks for itself."

Danny Grannick

Co-Founder of Bristle Health

"I absolutely loved the email workshop. What made it particularly rewarding was the realisation that we're already doing many of the things Benjamin highlighted. That validation was such a boost for us! His insights were clear, practical, and easy to implement – highly recommended for anyone looking to up their email game."

Khalid Wyne

CMO at Get Licensed

"Ben's advice on emphasizing our unique selling proposition and strategic call-to-action placement significantly clarified and enhanced our site's appeal. His focus on specificity and measurable impact set our offerings apart. His insights are highly recommended for anyone aiming to refine their web presence."

Nour Lababidi

Founder of TeleMedicX

"As a start-up we engaged Ben for a couple of months to help identify areas we need to address in our marketing needs. He was professional and on time with his deliverables."

Mark

Founder of GetWell

"Ben Watkins is an incredible copywriter who understands the art of persuasion. He helped us with CRO and all things copywriting, offering suggestions and improvements that made a huge difference. He does an incredible job."

Rob Schmdit

Partner at Outliant

"Benjamin took a fresh look at key web pages and gave us actionable tips on how to streamline the messaging and layout, to highlight the major points and remove the minor ones. Also gave great insight, beyond scope of writing, about page layout and moving visitors toward conversions. A great session!"

Ken Crowell

Marketing @ EmployTest

"Great email workshop! Lots of useful tips and a good structure that's easy to follow and more importantly, execute on. Thanks Ben!"

Vanessa Lenssen

"Benjamin is highly knowledgeable about best practices for conversion copywriting on landing pages! As a seasoned copywriter myself, I learned new strategies I could implement immediately into my writing. I recommend Benjamin's landing page workshop for anyone looking to expand their copywriting knowledge for audiences."

Rachel Robinson

Copywriter and content strategist

"Great email course by Ben packed full with practical tips and advice that I can put to immediate effect. Particularly like the focus on SAAS and B2B as it's easier to relate than a consumer-based examples. Ben's delivery and personality is refreshingly honest and straightforward -- talking/listening to Ben is like having a conversation with a colleague over a cup of coffee. Highly recommend signing up to Ben's newsletter and exploring his Substack/Medium articles as he never fails to write interesting, valuable content with highly entertaining examples."

Kirsty McGibbon

"Just took Ben's Email Copywriting course and I was blown away by the level of detail he went into when explaining these concepts. He also provided several excellent resources to help drive higher open rates. I look forward to diving into more of his classes to sharpen my copywriting skills."

Ray Hahn

Consultant

"Great tips and feedback, thanks Benjamin! Very productive and implementable information, really useful going forward, great work!"

Charles Levy

President, CEO of Affordable Healthcare Solutions, LLC

"Call it writer's block, or being overwhelmed by events of the moment. Regardless of what you call it, I was stuck and needed help. Ben stepped in, and was able to help me. This was immensely helpful! I found him skillful, accessible, professional. If you find yourself in a similar situation, I recommend him to help you get unstuck and moving again. Thank you, Ben!"

Russ Powell

Leadership Development Consultant

"Ben stands out because he is someone who truly cares about his craft. He eats, sleeps, and breathes copywriting, and it shows in the final product. I would highly recommend anyone looking for a copywriter to work with!"