Masterful email and landing page messaging for growth-focused B2B healthcare brands
This Is Copy transforms broken email campaigns and landing pages into revenue-driving sales pipelines with deeply researched customer insights.
We transform your emails and landing pages into revenue-driving pipelines.
We capture the voice of your customers to give you the highest ROI.
All with a three-step process.
Research and discovery
We analyze your traffic, competitors, funnel, email list, deliverability, surveys, conduct interviews, review your core offer, review mine, and look at every message.
Writing, Editing, and Wireframing
We prioritize messaging around stage of awareness, market sophistication, and around the voice of your ideal customers from payors to insurances to clinics.
Validation and Experimentation
We test your messaging with a subset of your audience. We use methods like A/B testing or small focus groups to gather early feedback. We also use heatmaps and conversion tracking to measure engagement
Sycle's Email Campaigns
Driving higher ROI through email campaigns.
“Ben has changed the game for our demand gen emails, which has led to higher clicks, opens, deals, etc. I highly recommend Ben if you’re looking for a copywriter.”
Valerie Ray, Marketing Manager of Sycle
Tomorrow Health's Pitch Deck
Closed funding with compelling messaging.
“We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message.”
Shivani Stadvec, VP of Marketing at Tomorrow Health
B2B healthcare brands that see the most ROI from our work:
🚀 Growth-focused healthtech and SaaS brands seeking consistent results from email and landing page campaigns.
📈 Series A-D brands needing persona-driven, compliance-ready messaging that drives engagement.
📊 Data-driven teams focused on accelerating sales cycles that are looking for specialized messaging.
Pricing
Custom Email Campaigns Start at $5k
From nurture sequences to demo follow-ups, every email is built around behavioral psychology, consumer research, market research, and user research designed to drive engagement, build trust, and convert leads into loyal customers.
Custom Landing Pages Start at $12k
With This Is Copy, you get high-converting landing pages that are built around conversion messaging strategies and customer data — to capture attention, address pain points, maintain clarity and compliance, and deliver results.
Workshop Training for $2k
Empower your team with a hands-on two-hour workshop that shows you how to write emails and landing pages. Your team will learn what it takes to craft a message that resonates with your audience, communicates compliance, and accelerates your sales pipeline.
Strategic Messaging Analysis and 360 Audit Starts at $2k
Find hidden revenue in your email and landing page strategy with a detailed audit and analysis. We’ll evaluate your messaging, highlight gaps, and provide actionable insights to improve clarity, compliance, and conversions.
