7 Underrated Landing Page Tips
Great copywriting helps your readers understand more clearly what you’re offering them.
If you find your landing page has a low conversion rate and you don’t know what to do, then look at these copywriting tweaks.
I’ve discovered seven underrated tips that maximize landing page conversions.
1. Shorten the Headline
Shorter headlines are faster to read. They are easier to understand.
Consider the power of these short headlines:
- Go from zero to $1
- Start selling with Shopify
- One app to replace them all
They all have six words or fewer. They all roll off the tongue without any effort. Avoid stuffing as much information as you can in your headline.
A simple headline trick is to make a promise to the reader. Each of these headlines makes the simplest of promises.
2. Make the Above-the Fold CTA Easy to Read
If your call to action isn’t identified, you’ve already lost the reader. You’ve lost a conversion.
On James Clear’s website, his call to action stands out among the white space. The color blends well together.
Don’t overcomplicate the design on your landing page or website. Make the form easy to see as soon as the reader lands on your page.
3. Use Numbers In Your Social Proof
Numbers are specific. They make what you say more believable because it’s a concrete fact. There’s nothing vague about numbers.
When Shopify tells you that 1,700,000 businesses trust them, you believe them. It’s better than saying a lot of businesses trust us.
4. Reduce Form Questions
Prospects won’t buy if there’s friction. This means if there’s any resistance between them and submitting a form.
Including a first name, last name, phone number, and more is unnecessary. You’re scaring people away with so many questions. To increase your landing page’s conversion rate, make it easy for the prospect to submit a form. Require less.
Justin Welsh is a solopreneur who only asks for your name—no more information.
That simplicity makes it easier to convert website visitors.
5. Write for One Reader
You need to talk to your ONE customer (your one reader) to discover what they actually want from you.
Look at how Freshbook does it on its website. They say what they offer and who they offer it to. There’s no room for confusion.
6. Solve One Problem for That One Reader
Solving one problem for that one reader is another challenge. A mistake I see in landing pages is solving multiple problems for one reader.
Great landing pages focus on solving one big and specific problem for the reader. For instance, look at this example by Empower.
They solve a problem — bad credit. And they solve it for one reader — people with bad credit. It’s evident in the headline.
7. Know What Action You Want Your Reader to Take
Tell your reader what exactly you’re going to do for them. Spell it out on your landing page. You’re not trying to be clever, you’re trying to be helpful.
Each call to action tells the reader what to do next:
- James Clear tells the reader to download the first chapter
- Gumroad tells you to start selling
These are better than vague calls to action that say Get Started or Next Step.
Tell the reader exactly what will happen next.
Take time to find out what works
Remember, you’re making tweaks so your copy is clearer for the reader.
Ultimately, the clarity of your message sells products.