8 Ways to Improve Your Conversion Rate
To improve your conversion rate, you need to channel into your one reader’s desires.
Looking at practical examples can help you understand how to do that.
1. Address Your Reader
2. Create a Call to Value
People want to know the value they get before they take action.
It’s your job to remind them of that value. Create valued-based CTAs that are more inviting than “Get Started.”
3. Remember the Rule of One
The Rule of One in copywriting is about focusing on one reader, one idea, one problem, and one solution.
Don’t focus on a vague idea. Show precisely the one thing you do and the one thing it helps people accomplish.
4. Make It Scannable
People scan because they don’t have time to read every word on your website, landing page, or email.
Make it easy for readers to consume and make a decision.
5. Follow a Proven Copywriting Formula
Copywriting isn’t guesswork.
Good copywriting follows a framework. It leads the reader down the page.
DropBox is an example of AIDA. They hook your attention in the headline, maintain your interest in the subheadline, offer a desired outcome, and show you what actionable step to take next.
6. Get Specific to What the Audience Wants
People want to know how you’re better.
Abstract nouns, like the word “fast,” don’t show specific value. Faster is an adverb that isn’t much better. Instead, use concrete nouns. These are nouns you can hear, smell, touch, and taste. It’s more real to the reader.
7. Show an Outcome
The first example in the headline below is vague. How is it simpler?
To improve conversions, tell people what they are getting. Share the outcome. Share the benefit of having Loom on and what it helps you turn off.
8. Make It Worth Reading
If you want people to take action, you need to make your copy interesting to read.
Don’t fill the page with boring templates. Say something you want to say. Make it a story worth reading.
Talk about what you believe in and why people should care.
Make It Easy for People to Take Action
If you want to improve your conversions, you have to make it easy for people to take action.
A lot of friction often stands in the way between people first discovering your brand and them taking action.
People want to know what’s in it for them. They want specifics. They want something easy to read. They want an outcome. Most of all, they want to be understood.
Write like you understand your one reader.