Courses
You can learn from my free articles and content. But if you like educational, step-by-step structure, you might like my online courses.
Build a Landing Page That Converts
This course is currently being updated. Check back in the summer of 2024!
Learn to write a landing page that converts visitors into customers.
What's Inside
9 Sections. 22 lessons.
Introduction
- Getting started
- Setting expectations
Defining and Creating Your Landing Page
- 3 kinds of landing pages
- Top and bottom of the fold landing page
- Creating your template
Chapter I: Defining Your One Reader
- Questions about your one reader
- Knowing your niche audience
- Examples of a niche audience
Chapter II: Research & Offer
- Starting your research
- Creating a clear offer
- Examples of clear landing page offers
Chapter III: Writing Your Hero Section
- Crafting headlines and subheadlines
- Headline and subheadline examples
- Creating call to actions + examples
- Why alignment matters
Chapter IV: Features and Benefits
- How to craft fascinations (and some bullets)
- An example of fascinations
Chapter V: Why Social Proof Matters
- The principle of credibility
- Practical examples of credibility
Chapter VI: Final Consideration
- Addressing objections
- 5 practical landing page examples
Lifetime access
After you purchase the course, you’ll always have instant access to course materials (and additional course resources I added).
Start immediately
Start learning how to build your landing page as soon as you access the course.
Have questions about either course? Email me at Ben@thisiscopy.com.