How Gumroad Empowers Creators

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett.

There are three reasons why Gumroad’s landing page works in terms of copywriting:

• Offers a simple promise: creators can go from $0 to $1
• It empowers creators to start with what they know
• Actionable CTA – Start selling (instead of getting started)

The best headlines make a promise to the reader

Gumroad makes a simple promise to creators in their headline – Earn $1.

They don’t overpromise. They make it clear what they offer creators.

Gumroad also understands the power of short headlines, just 5 words – Go From Zero to $1. In that short headline, they empower creators to make $1, not $100, not $10.

That simple, short headline packs a punch without overpromising.

The subheadline explains the promise

A subheadline explains the headline’s promise in more detail. In this example, it describes how creators can earn $1.

The sub-headline also tackles a customer objection:

• I can’t do it → Anyone can do it
• I don’t know enough → Just start with what you know

Addressing objections

With Gumroad (the how), anyone can earn their first dollar online. Just start with what you know (objection handled – “I don’t know enough”).

It’s similar to Ahref’s landing page:

With Ahrefs, you don’t have to be an SEO pro (objection) to rank higher and get more traffic (value).

When you learn your customer’s objections, you can address it in your headline.

Call to action vs. call to value

Instead of writing get started, Gumroad uses a more actionable step – start selling.

Get started (vague) vs. Start selling (specific action).

A specific action is specific and actionable. It tells the reader the exact next step in the process when they click that button.

Thanks to Marketing Examples.com & The Adweek Copywriting Handbook for inspiration.