Why James Clear Is a Twitter Genius

James Clear has mastered Twitter growth.

Sure, he wrote Atomic Habits, a New York Times best-seller contributing to his social fame. But even if you study his tweets, they are still amazing.

With over 800k Twitter followers, James Clear has found a knack for commanding attention. And he does it with precision.

Let’s take a look at why his tweets are so brilliant.

Polarizing hooks

The first tweet grabs your attention because it’s polarizing: Not everybody agrees. James Clear says it as an absolute statement and 100% confidence.

He doesn’t sit on the fence. He says it boldly because he believes it.

The second tweet is personal. And personal is relatable. Additionally, the hook is short and swiftly cuts into the main part of his message.

He Explains Himself With Brevity

In the first tweet, he explains his rationality. He admits that talent does matter, but confidence is the real reason.

In the second tweet, he writes in bullet points, a copywriting technique that helps command the reader’s attention. It makes what he’s saying scannable. Easier to read.

He Ends With a Concise Conclusion

James Clear gives you confidence at the end of his tweet with a concise conclusion and a bit of motivation.

The first tweet shows you how you can overcome a lack of confidence with a simple solution. You just need more confidence to get out of your own way.

The second tweet shows how you can overcome struggles to reach your ultimate goal. You need to take a lot of shots.

What You Can Learn From James Clear’s Tweets

If you want to grow a Twitter audience, learn from James Clear’s tweets. They often have:

• A captivating hook
• A clear explanation
• A motivational conclusion

Most importantly, focus on a topic you can talk consistently about. Then, create quality tweets on that topic.

Like James Clear says, you need to take a lot of shots to figure out what will work.