The Rule of Three states that ideas, thoughts, events, characters, or sentences in groups of three are more memorable.
Winc.com is familiar with this rule because they use it effectively on their website. Let’s see how they use it in three steps:
- Sell an outcome (the wine of your dreams).
- Show the steps to achieving that outcome.
- Validate it with social proof.
Other copywriting highlights:
- Specific numbers vs. vague details (5 questions vs. answer some questions)
- “Your” words (wine of your dreams, your journey). Make it about the user.
– Ben