The work behind the numbers.
Every engagement starts the same way. I mine your buyers' own language, settle what the company should say, then build the emails that say it. Cold outbound for sales, lifecycle for marketing. Real clients, real pipeline.
Book a 15 minute call →From $10,000 per month · three months minimum · five clients at a time
“Ben is so good at what he does that he is the first and only cold outreach I have ever responded to over the course of my 20 year career. He absolutely overdelivered on what I was expecting. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend.”
100+ B2B companies since 2017
Meru Health
Telemedic
Ayin Health
Altitude
Karias Health
Karias Health
Built a broker pipeline from scratch. Five emails to a list that had ignored everything before it. It produced multiple first meetings, a lunch and learn, and live pipeline. Their Chief Experience Officer had never answered a cold email in 20 years. She answered this one, then hired me to write hers.
Sycle
Partner emails, product launch campaigns, webinar sequences, and landing pages for an audiology practice management platform serving 8,000+ clinics. The rewritten nurture campaign traced straight to revenue.
PromptlyCheckin
Positioning, an AI product launch, email campaigns, and a referral architecture that generated qualified pipeline from a cold list. No paid ads, no volume blasting.
Altitude
A clinical care platform for risk-bearing organizations where five people told five different stories. Positioning, homepage messaging, and email sequences. The team aligned around one claim and stopped sounding like every other analytics tool.
“This is the best problem framing I've seen in quite a while. It's things that we say, but the way you structured it really hit the points home.”
Co-founder, Altitude
Bristle
Positioning, a landing page rewrite, and a deep dive on customer segmentation for an oral health diagnostics startup. Words alone moved the number. Nothing about the design changed.
Tomorrow Health
A home-based care platform with multiple stakeholders and a short window. Condensed a complex pitch into a summary deck that kept the substance. One narrative that held all the way through. The round closed.
From $10,000 per month · or start with the $3,000 Email Revenue Map
Email and messaging across 100+ companies.
Not every engagement gets a full case study. The work still matters. Here's a cross section, deepest in healthcare tech, with the same research-first method carried into other B2B categories.
OnMed
Whitepaper and content for a telehealth kiosk platform expanding into employer health.
Whitepaper + contentParallel
Email campaigns for a pediatric therapy platform connecting families to specialized care.
Email campaigns
Telemedic
Homepage messaging for a telemedicine platform, rewritten to match how buyers actually describe the problem.
Homepage messagingLaguna Health
Whitepaper and positioning for a behavioral health platform serving health plans and health systems.
Whitepaper + positioningAnya Health
Full brand repositioning and website copy as the company evolved its product and market focus.
Brand repositioningAyin Health Solutions
Full website rewrite, persona development, and audience research for a value-based care platform serving health plans, ACOs, and provider groups.
Focus Health Solutions
Email copywriting, outbound sequences, positioning, persona and segment research, and content.
Lucinetic
Landing page copy built on original audience research. Found the language the market uses and wrote the page around it.
Penelope
A cold email sequence grounded in audience research. The outreach reads like something the buyer would actually say.
DME Connected
Messaging architecture across the brand, built on audience research. One coherent story the whole company could speak from.
SingleComm
Audience research and content. Customer language turned into content people actually read.
EmployTest
A working session on messaging architecture. Mapped which points to lead with and how to structure the pages around them.
Select results from engagements I can't name.
Health data connectivity platform
Two products serving completely different buyers. Built the positioning canvas, condition-specific campaigns, and email sequences for both lines. Their BDR firm launched with a clear story from day one.
MSO analytics platform
Three persona-specific outbound campaigns (finance, ops, IT) from one product. The messaging architecture got adopted by sales for live conversations, which is the real test.
Clinical intelligence startup, $13M seed
Clear positioning across four product use cases. Aligned founder, CTO, and clinical leadership on a single narrative before a dollar went into demand gen.
Value-based care technology
Complete website messaging overhaul, with positioning aligned across sales, marketing, and leadership for a company serving health plans, ACOs, and provider groups.
Maternal health platform
Six buyer personas developed as the foundation for a full brand repositioning, and a 17% lift in user engagement off the back of it.
Specialty healthcare SaaS
An AI product launch with the full asset suite: landing page, email campaigns, patient journey video scripts, press release, and a cold outreach redesign. Shipped on launch day.
“Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers and prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals.”
“This is the best problem framing I've seen in quite a while. Like, I think you did an excellent job here. It's things that we say, but I feel like the way you structured it really hit the points home.”
“Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients.”
“Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth. The team loved working with him.”
“We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message.”
“Every piece had a clear strategy behind it. You weren't just creating content, you were creating it with purpose. Your writing always felt fresh and creative, never cookie cutter, and you helped us stand out while still staying true to our brand.”
“You were so very responsive and willing to dive into a complex environment. You spent the time to understand what we do and the problems we are trying to solve for our customers. Your insight and fresh set of eyes allowed us to move forward further and faster.”
“Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. The collaboration was seamless and impactful.”
“I absolutely loved the email workshop. What made it particularly rewarding was the realisation that we're already doing many of the things Benjamin highlighted. His insights were clear, practical, and easy to implement.”
Let's make your list the next one.
We figure out where your email is leaking pipeline and scope the right path from there.
From $10,000 per month · or start with the $3,000 Email Revenue Map
Or see the before and afters →