The work behind the numbers
Every engagement starts the same way: I mine your buyers' own language, then build the email and the messaging around it that turns the list you already own into pipeline. Real clients, real metrics, deepest in healthcare tech.
Work with me"Ben is so good at what he does that he is the first and only cold outreach I have ever responded to over the course of my 20 year career. He absolutely overdelivered on what I was expecting. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend."
Meru Health
Telemedic
Ayin Health
Altitude
Karias Health
Karias Health
Built a broker pipeline from scratch. Five emails. Launched in December. The CCO had never responded to cold outreach in 20 years. She responded to mine, then hired me to write hers.
Sycle
Partner emails, product launch campaigns, webinar sequences, and landing pages for an audiology practice management platform serving 8,000+ clinics. The rewritten tier-pricing campaign drove measurable revenue.
PromptlyCheckin
Positioning, an AI product launch, email campaigns, and a referral architecture that generated qualified pipeline from a cold list, without paid ads or outbound blasts.
Altitude
A clinical care platform for risk-bearing orgs where five people told five different stories. Positioning, homepage messaging, and email sequences. The team aligned around "clinician level execution" and stopped sounding like every other analytics tool.
Bristle
Positioning, landing page rewrite, and a deep dive on customer segmentation for an oral health diagnostics startup. Messaging changes alone drove a measurable conversion lift. No design changes needed.
Tomorrow Health
A home-based care platform with multiple stakeholders and a short window. Condensed a complex pitch into a summary deck that didn't lose the substance. One narrative that held. Funding round closed.
Email and messaging across 100+ companies
Not every engagement gets a full case study. But the work still matters. Here's a cross section, deepest in healthcare tech, with the same research-first method carried into other B2B categories.
OnMed
Whitepaper and content for a telehealth kiosk platform expanding into employer health.
Whitepaper + Content
Parallel
Email campaigns for a pediatric therapy platform connecting families to specialized care.
Email Campaigns
Telemedic
Homepage messaging for a telemedicine platform. Rewrote the full page to match how buyers actually talk about the problem.
Homepage Messaging
Laguna Health
Whitepaper and positioning help for a behavioral health platform serving health plans and health systems.
Whitepaper + Positioning
Anya Health
Full brand repositioning and website copy as the company evolved its product offering and market focus.
Brand RepositioningAyin Health Solutions
Full homepage and website rewrite, persona development, and audience research for a value-based care platform serving health plans, ACOs, and provider groups.
Focus Health Solutions
Email copywriting, outbound sequences, positioning strategy, persona and segment research, and content. Fresh, creative, never cookie cutter.
Lucinetic
Landing page copy built on original audience research. Found the language the market actually uses and wrote the page around it.
Penelope
A cold email sequence grounded in audience research. The outreach reads like something the buyer would actually say.
DME Connected
Messaging architecture across the brand, built on audience research. One coherent story the whole company could speak from.
SingleComm
Audience research and content. Customer language turned into content people actually read.
EmployTest
A 1:1 working session on messaging guidance and architecture. Mapped which points to lead with and how to structure the pages around them.
Redyrect
App and messaging development plus go to market. Product language through to launch.
"Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth. The team loved working with him."
Turn your list into results like these
Start with an audit of where your email is leaking pipeline and what it's costing you. The fee is credited toward a build if you move forward.
Book the $2,500 auditIf the new work doesn't outperform what you're running now within 60 days, I rebuild it free.
Select results from additional engagements
Health Data Connectivity Platform
Two products serving completely different buyers. Built positioning canvas, condition-specific ad campaigns, and email sequences for both product lines. BDR firm launched with a clear story from day one.
MSO Analytics Platform
Three persona-specific outbound campaigns (finance, ops, IT) deployed from one product. Messaging architecture that sales adopted for live conversations.
Clinical Intelligence Startup ($13M Seed)
Clear positioning direction across 4+ product use cases. Aligned founder, CTO, and clinical leadership on a single narrative.
Value-Based Care Technology
Complete website messaging overhaul. Positioning aligned across sales, marketing, and leadership for a company serving health plans, ACOs, and provider groups.
Maternal Health Platform
17% boost in user engagement and 6 buyer personas developed as the foundation for a full brand repositioning.
Specialty Healthcare SaaS
AI product launch with full asset suite: landing page, email campaigns, patient journey video scripts, press release, and cold outreach redesign. Shipped on launch day.
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers and prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals."
"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."
"We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message."
"Every piece had a clear strategy behind it. You weren't just creating content, you were creating it with purpose. Your writing always felt fresh and creative, never cookie cutter, and you helped us stand out while still staying true to our brand."
"You were so very responsive and willing to dive into a complex environment. You spent the time to understand what we do and the problems we are trying to solve for our customers. Your insight and fresh set of eyes allowed us to move forward further and faster."
"Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. The collaboration was seamless and impactful."
"I absolutely loved the email workshop. What made it particularly rewarding was the realisation that we're already doing many of the things Benjamin highlighted. His insights were clear, practical, and easy to implement."
"His advice on emphasizing our unique selling proposition significantly clarified and enhanced our site's appeal. His focus on specificity set our offerings apart."
"Benjamin took a fresh look at key web pages and gave us actionable tips to streamline the messaging and layout, highlight the major points, and move visitors toward conversions."
Your list is the next case study
Start with an audit of where your email is leaking pipeline and what it's costing you. No pitch. Just a clear read on the opportunity sitting in the list you already have.
If the new work doesn't outperform what you're running now within 60 days, I rebuild it free.