The positioning and messaging work behind the results
Every engagement starts with the same question: where does the positioning break? These are the results when you close the gap. Real clients. Real metrics. Real pipeline.
Let's work together
Meru Health
Telemedic
Ayin Health
Kaiser Permanente
Dignity Health
Karis Health
Built a broker pipeline from scratch. Five emails. Launched in December. The CCO had never responded to cold outreach in 20 years. She responded to mine, then hired me to write hers.
Tomorrow Health
A home-based care platform with multiple stakeholders and a short window. Condensed a complex pitch into a summary deck that didn't lose the substance. One narrative that held. Funding round closed.
PromptlyCheckin
Positioning, patient journey video scripts, AI product landing page, email campaigns, and a referral architecture that generated qualified pipeline without paid ads or outbound blasts.
Altitude
A clinical care platform for risk-bearing orgs where five people told five different stories. Positioning deck, homepage messaging, and email sequences. The team aligned around "clinician level execution" and stopped sounding like every other analytics tool.
Sycle
Partner emails, product launch campaigns, webinar sequences, and landing pages for an audiology practice management platform serving 8,000+ clinics. Rewritten tier pricing campaign drove measurable revenue impact.
Bristle
Positioning, landing page rewrite, and a deep dive on customer segmentation for an oral health diagnostics startup. Messaging changes alone drove a measurable conversion lift. No design changes needed.
Positioning and messaging across 50+ engagements
Not every engagement gets a full case study. But the work still matters. Here's a cross section.
OnMed
Whitepaper and content for a telehealth kiosk platform expanding into employer health.
Whitepaper + Content
Parallel
Email campaigns for a pediatric therapy platform connecting families to specialized care.
Email Campaigns
Telemedic
Homepage messaging for a telemedicine platform. Rewrote the full page to match how buyers actually talk about the problem.
Homepage Messaging
Laguna Health
Whitepaper and positioning help for a behavioral health platform serving health plans and health systems.
Whitepaper + Positioning
Anya Health
Full brand repositioning and website copy as the company evolved its product offering and market focus.
Brand RepositioningAyin Health Solutions
Full homepage and website rewrite, persona development, and audience research for a value-based care platform serving health plans, ACOs, and provider groups.
Focus Health Solutions
Email copywriting, outbound sequences, positioning strategy, persona and segment research, and content. Fresh, creative, never cookie cutter.
Let's work together
If the messaging isn't working, the funnel won't either. Start with a conversation about where the positioning breaks.
Schedule a callSelect results from other healthcare SaaS engagements
Health Data Connectivity Platform
Two products serving completely different buyers. Built positioning canvas, condition-specific ad campaigns, and email sequences for both product lines. BDR firm launched with a clear story from day one.
MSO Analytics Platform
Three persona-specific outbound campaigns (finance, ops, IT) deployed from one product. Messaging architecture that sales adopted for live conversations.
Clinical Intelligence Startup ($13M Seed)
Clear positioning direction across 4+ product use cases. Aligned founder, CTO, and clinical leadership on a single narrative.
Value-Based Care Technology
Complete website messaging overhaul. Positioning aligned across sales, marketing, and leadership for a company serving health plans, ACOs, and provider groups.
Maternal Health Platform
17% boost in user engagement and 6 buyer personas developed as the foundation for a full brand repositioning.
Specialty Healthcare SaaS
AI product launch with full asset suite: landing page, email campaigns, patient journey video scripts, press release, and cold outreach redesign. Shipped on launch day.
"Ben is so good at what he does that he is the first and only cold outreach I have ever responded to over the course of my 20 year career. He absolutely overdelivered on what I was expecting. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend."
"We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message."
"Every piece had a clear strategy behind it. You weren't just creating content, you were creating it with purpose. Your writing always felt fresh and creative, never cookie cutter, and you helped us stand out while still staying true to our brand."
"You were so very responsive and willing to dive into a complex environment. You spent the time to understand what we do and the problems we are trying to solve for our customers. Your insight and fresh set of eyes allowed us to move forward further and faster."
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers and prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals."
"Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients."
Ready to close the positioning gap?
Every engagement starts with a call. No pitch. Just a conversation about where the positioning breaks and what it's costing you.