IN 90 DAYS, YOU'LL HAVE A CAMPAIGN THAT BOOKS MEETINGS, AND THE NUMBERS TO PROVE IT
No more guessing which email worked. I build one campaign for your sales team, run it for 90 days, and show you every Monday what it booked. Here's exactly how it works, week by week.
Work with Ben$10,000 a month, three month minimumFirst sends in week five
EVERY CAMPAIGN GETS ONE NUMBER WE AGREE ON UP FRONT
We pick it in week one, and it's the number you'll see every Monday.
Outbound to a new segment
Meetings booked with that segment
A product launch
Demos booked from the launch
A conference next quarter
Meetings booked before the show
Old leads and past customers who went quiet
Replies, then meetings
WHAT HAPPENS EACH WEEK
Plan on first sends in week five. That date holds as long as access, setup and approvals arrive on time.
Weeks 1 and 21
I decide what to say
- What I do
- Go through your past sends, your CRM and up to five sales calls. Then decide which buying problem to lead with, what proof backs it up, and why this audience should meet now.
- What you get
- A one page campaign brief: the audience, the problem, the offer, the proof, the ask, and the number we'll count.
- What I need
- Access to your sending platform and CRM, a few call recordings, and one kickoff call.
Weeks 3 and 42
I build it
- What you get
- A sequence of up to five emails, the copy and wireframe for the landing page, and a reply guide for when someone says "interested," "not now," "send me more," or pushes back.
- Revisions
- Two rounds, with your team's notes gathered into one set each time.
- What I need
- Approvals within two business days.
Week 53
We launch
- What I do
- Load the sequence into your sending platform, test every link, merge field and suppression rule, and send once you approve. Then walk your sales team through the reply guide.
- What I need
- An approved contact list, the page published by your team, and a named person who looks after your domains and sending setup.
Weeks 6 to 124
I watch it and adjust
- What you get
- A Monday report on replies, meetings and what changed, plus a 30 minute call each week. Up to two bigger changes inside the same audience, like a new angle, offer or sequence.
- Day 60
- We look at the numbers together and decide what comes next.
- Day 90
- A short wrap up: what it booked, what we learned, and what I'd do next.
What I take off your plate
- Deciding what the campaign says and why
- Writing the emails, the page copy and the reply guide
- Loading and launching it in your sending platform
- Watching results and pausing anything that looks off
- The Monday report and every change inside this campaign
What your team owns
- The sending platform, your domains and their setup
- The approved contact list
- Publishing the landing page
- Approvals within two business days
- Taking the meetings and following up
WHAT IT COSTS, AND HOW IT KEEPS GOING
$10,000 a month, with a three month minimum ($30,000 to start).
- The first month is paid when we sign, then monthly after that.
- One audience and one active campaign at a time, and I do all of it myself.
- After three months it keeps going at $10,000 a month. We either improve the campaign that's running or build the next one we agree on.
- Either of us can stop at the end of a billing month with 30 days written notice. You can give that notice during the first three months, so you're never charged for a fourth you didn't want.
Want to see the problem first?
In 10 days I go through 90 days of your sends, your CRM and a few sales calls. You get a written read on where buyers stop answering and what to fix first, and we walk through it on a call.
$3,000, credited to the engagement if you start within 30 days.
THIS WORKS BEST WHEN A FEW THINGS ARE IN PLACE
This is for you if
- You sell B2B tech and already have paying customers
- Your sales team wants more meetings than they're getting
- Someone on your team owns the pipeline number
- Your sending platform is set up and working
- You'll share a few sales call recordings
Probably not if
- Nobody has talked to a buyer yet
- You'd rather have templates and run it yourself
- You'd judge it on opens and clicks
- Your message already works and you only need more volume. I'll tell you that on the call
WHAT PEOPLE ASK ME FIRST
- Do you need access to our sending platform?
- Yes. I load and send the campaign from the platform you already use, whether that's HubSpot, Marketo, Customer.io, Instantly or something else.
- Do you set up domains or fix deliverability?
- No. Your team or a specialist looks after domains and sending setup. If that needs work, we'll agree who's handling it before we start.
- Is this just outbound?
- Mostly outbound email, but the emails are only part of it. I develop the whole campaign and run the sequence. Your team supplies the contacts, publishes the page and handles the sales conversations.
- Our event is three weeks away. Can you help?
- Probably not. Plan on first sends in week five, so this works best for events at least two months out.
- Who does the work?
- Me. I write every email and page myself, and I'm on every call.
LET'S TALK ABOUT YOUR NEXT CAMPAIGN
I'll ask what you're trying to book, when you need it, and who's on your team. By the end we'll both know if this is a fit.
Pick a time on my calendar, or email ben@thisiscopy.com and I'll answer myself, usually the same day.