I find the exact words your buyers use, then build the email engine that turns them into pipeline.
Most copy help starts from a template and a guess. Mine starts from your sales calls. I decide what your company should say, write it into the emails that say it, then stay and run them. Cold outbound for sales. Lifecycle for marketing. 100+ B2B companies in, I know what lands.
From $10,000 per month · three months minimum · five clients at a time
“He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend.”
“Ben is so good at what he does that he is the first and only cold outreach I have ever responded to over the course of my 20 year career.”
“Ben has changed the game for our demand gen emails. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals.”
An 8% increase in annual revenue, traced to one rewritten nurture sequence, from a list that was already there.
Trusted by B2B tech teams at
EverTransit
Karias Health
Altitude
Meru Health
Penelope
Ayin Health
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Raw material in. One decision in the middle. Pipeline out.
This is the part everyone asks about on calls, so here it is in the open. No black box, no "AI brain." The middle of this system is a page you can read.
Your buyers' own words
recorded sales calls
win and loss notes
G2 + review mining
churn reasons
every reply you've ever gotten
a live inbox placement test
What your company says, on one page
Who it's for. What it's against. The one claim only you can make, in the words your buyers already use. Settled with you in one working session, written down, never relitigated.
Every email, inheriting it
cold outbound · for sales
activation + nurture · for marketing
re-engagement · for the list you own
Pipeline, not opens
replies from real buyers
meetings on calendars
deals that cite the emails
a Monday report, every week
Most shops start at step three and wonder why the machine is loud and the pipeline is quiet. Steps one and two are the job. The engines are just the decision, delivered.
I don't hand you a document and wish you luck. I work inside whatever you already run, build the sequences where they'll actually send from, and wire the segments and triggers myself. No agency partnership, no reseller badge, no implementation fee. Just someone who has been in these systems for nine years and won't need your ops team to hold the mouse.
Marketing automation
HubSpot · Marketo · Pardot · ActiveCampaign
Lifecycle and product
Customer.io · Braze · Klaviyo · Intercom
Outbound and deliverability
Instantly · Smartlead · Apollo · Outreach · SPF, DKIM, DMARC
The channel you've been apologizing for starts producing revenue.
Your reps get something they'll actually send.
Not a template they quietly stop using in week two. A sequence built on what your buyers said on real calls, so the person sending it believes it.
The signups who went quiet come back.
Leads that went cold, trials that never activated, closed-lost nobody wrote to. They get a reason that speaks to why they showed up in the first place.
You stop sounding like the other four vendors in the inbox.
Your competitors run feature roundups. You run one position, built from real buyer language, carried through every email you send.
Your first 90 days, as the emails I'd send you.
From $10,000 per month · three months minimum · then month to month
Exactly what you get, week by week. No mystery, no "phase two TBD."
I read everything. Your recorded sales calls, win and loss notes, reviews, churn reasons, and every send and reply in your platform. I also run a live placement test, so we know what actually reaches the inbox instead of what your auth records claim.
One working session with you. We settle what the company says: who it's for, what it's against, the one claim only you can make. It goes on one page. Every email after this inherits that page.
Your highest value sequence goes live, rewritten. We document the baseline: your best email month ever, so there's a number to beat.
In your hands by day 30
The buyer language file · the one-page decision · a placement report · one live sequence
P.S. This costs you about three hours, total. I don't need a project manager.
Your list gets split by relationship: engaged, went quiet, never replied. The dead segments get suppressed instead of burned. Most shops blast all three the same, which is why their reply rates look like static.
Two to three sequence variants go live to small segments. Sixty sends minimum before any verdict. We cut or scale weekly on replies and meetings, never on opens.
Your reps get the reply ladder: what to send back to a yes, a not-now, a referral, and an honest no. The leak is almost never the email. It's the step after the reply.
In your hands by day 60
A running outbound engine · the reply ladder · a Monday send report, every week · meetings on the calendar
Re-engagement goes to the went-quiet segment: closed-lost deals, gone-dark prospects, signups who never activated. Usually the cheapest pipeline you'll find all year, and nobody's been writing to them.
The lifecycle gets built: activation for new signups, nurture for slow yesses, win-back for the ones that got away. All running on the same one-page decision.
Everything gets documented: the sequences, the suppression rules, the decision page, the reply ladder. Written so your team could run it without me.
In your hands by day 90
The full lifecycle, live · the documented playbook · the 90-day numbers against your baseline · the month four decision, with no auto-renew
Keep going, or your team takes it from here with the playbook. Either answer means it worked.
Five clients at a time · you'll hear back within one business day
Cheaper than one lifecycle hire, and live in week one instead of month three.
Give me the calls, the access, and the one working session. If the sequence doesn't beat what you're sending now within 60 days of going live, I rebuild it free. I'm not asking you to trust the copy. I'm asking you to send it.
The Email Revenue Map. $3,000, seven days. I pull your last 90 days of sends, your list, your deliverability, and your buyers' actual language, and hand you a written verdict: what's working, what isn't, and what it's costing you. We go through it on a call. If we continue, the $3,000 credits toward month one.
Start with the Map →Here's exactly where your time goes.
Research front-loaded, so your team spends less time in meetings and more time watching the pipeline pull its weight.
Competitor email teardown
Review and community mining
Voice of customer extraction
Full list and platform audit
The buyer, named
The alternatives, named
The one claim only you can make
Locked on one page
Activation and onboarding
Nurture and win-back
Subject lines, asks, timing
Every line traced to a quote
Segments and triggers set
Deliverability seed tested
Walk through every sequence
Your team can run it
Every recording reviewed for the exact language buyers use to describe the problem, not what your team assumes they say.
The sequences your buyers already get from competitors, mapped for where everyone sounds the same and where you can stand out.
G2 reviews, Reddit threads, LinkedIn comments. The phrases buyers use when nobody from your company is listening.
Who's on your list, how they got there, which segments sit dormant, and whether your mail actually reaches the inbox. Auth passing isn't the same as landing.
How your buyer moves from first touch to evaluation to expansion. A different message at every stage. Most programs write for one and miss the rest.
The buyer, the alternatives, and the one claim only you can make. The strategic work agencies skip and templates can't fake.
I'm very good for some people and wrong for others.
Saves us both a call.
By month four, the pipeline stops depending on who has time to write.
The message is settled, so the next campaign is a variation instead of a fresh argument. Outbound runs on lists that get rebuilt instead of burned. Your reps stop asking marketing for something to send.
That's usually when the homepage, the sales deck, and the landing pages come up, because the story is proven and the pages are just the next place to put it. Separate conversation, separate number.
Three months is the minimum because that's how long it takes to get there. After that it's month to month, the playbook is documented so you can run it in house whenever you want, and nothing renews automatically.
The work speaks for itself.
Real clients with real pipeline behind them. Browse the full case studies.
Karias Health: multiple first meetings and a lunch and learn, from a list that had gone cold.
“The first and only cold outreach I have ever responded to in my 20 year career.” Pipeline from an audience nobody was working.
Read the full story → Demand gen programSycle: an 8% increase in annual revenue, from one rewritten nurture sequence.
Audiology practice management. A demand gen program rebuilt with strong asks that turned an existing list into pipeline.
Read the full story → Sequences and landing pagesPromptlyCheckin: 25+ demos booked from one cold list.
Patient engagement platform. Half formed and overly technical ideas turned into email that resonated with prospects and clients.
Read the full story → Homepage rewriteBristle Health: a 33% conversion lift after the homepage rewrite.
Same method, different surface. The most public page in the company, rebuilt from real buyer language.
Read the full story →“This is the best problem framing I've seen in quite a while. Like, I think you did an excellent job here. It's things that we say, but I feel like the way you structured it really hit the points home.”
“Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients.”
“Couldn't recommend working with Ben more. He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth. The team loved working with him!”
“Every piece had a clear strategy behind it. You weren't just creating content, you were creating it with purpose. Your writing always felt fresh and creative, never cookie cutter.”
“We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message.”
“I absolutely loved the email workshop. His insights were clear, practical, and easy to implement.”
Before you book.
What does the engagement look like?
Three months minimum, from $10,000 per month, then month to month. Month one I mine your calls and losses, settle the message decision in one working session, and ship your highest value sequence. Month two builds the outbound engine. Month three builds the lifecycle. Everything gets documented as we go.
Is there a smaller first step?
The Email Revenue Map. $3,000, seven days. I pull your last 90 days of sends, your list, your deliverability, and your buyers' actual language, and hand you a written verdict with a readout call. If we continue, the $3,000 credits toward month one.
Does cold email even work anymore?
The channel works. The average email doesn't. Britt hadn't answered a cold email in 20 years, then answered mine, and the campaign booked meetings off a list that had ignored everything before it. What you say decides which pile you land in.
Why is there only one offer?
The decision is the same every time. Everything else is a variation of it. A menu made people shop instead of start, so now there's one engagement and one number.
What makes you different from a positioning consultant, an agency, or an in house hire?
A copywriter writes what you brief. A strategy shop decides and leaves you a deck. An in house hire takes 90 to 180 days to ramp. I decide what the company should say, write the emails that say it myself, and stay to run them. No junior writer, no account manager, no handoff.
Do you need access to our email platform?
Yes, and that's the point. I build in your system rather than sending you documents to implement. Sequences, segments, triggers, suppression rules, and the sends themselves. I'm not a partner or reseller of any of these tools, so there's no badge and no incentive to push you toward one. I've just been working in them for nine years. If your setup needs something genuinely specialized on the technical side, I bring in a specialist and still own every word.
What if I need the homepage, not the emails?
Say so on the call. The decision underneath is identical. Email is where I start because it's the fastest place to find out whether the new story actually works, and a sequence can ship in weeks. Pages and decks come after that, once the story is proven.
We're early stage. Are we ready?
If you have paying customers, live sales conversations, and a list worth working, you're ready. I need recorded calls to mine for buyer language. If nobody has talked to a buyer yet it's too early, and I'll say so on the first call.
Can I just use AI to write it?
You can, and it'll be fluent. AI writes from what you tell it, and the problem is that nobody has decided what to tell it. It can't sit in your sales calls, and it can't tell the difference between what your team believes buyers say and what they actually say.
Are you an outbound agency?
No. Outbound agencies own sending infrastructure and stop at the booked meeting. Outbound is one door into the system, not the system. I own the words across every place you ask for the business, for marketing and sales alike.
What does the first call look like?
15 to 30 minutes. You tell me what's happening with your email. I ask questions to find where the pipeline leaks. If I can help, I'll tell you. If I can't, I'll tell you that too.
Let's fix the channel your buyers actually read.
15 to 30 minutes. Pick a time that works.
From $10,000 per month · three months minimum · five clients at a time
Rather read first? The case studies →