Here’s exactly what working together looks like.
One campaign at a time, built and run inside your CRM. What I take on, what your team keeps, and what happens each week.
What I take on, and what your team keeps
The read. Sales calls, won and lost deals, past campaigns and the audience.
The priorities. What matters commercially, the product facts, and approving who we contact.
The campaign. The list research, emails, landing page wireframe and messaging, and a reply guide for your reps.
The feedback. One consolidated round per draft, and publishing the page.
The setup. Building, testing and launching it in your CRM or sending tool.
The access. Your CRM history, logins and working sending infrastructure.
The running. Reading replies, changing what isn't working, weekly numbers, and what to build next.
The conversations. Live replies, qualification, meetings and closing.
One build at a time. When a new priority arrives, we decide what moves, what waits and what needs more scope.
Week by week
About 9 hours from your team across the first 12 weeks.
You send call recordings, CRM access and past campaigns.
30 minutesKickoff call. I read your calls, deals and campaigns.
60 minute callRead-out call: why buyers aren’t replying, and the campaign to run first. You approve the audience.
45 minute call, plus an hour with your best sellerI research the list and draft the emails and page. Live review of the first draft.
45 minute callRevisions, the reply guide and setup in your CRM. Test sends.
About an hour of feedbackLaunch.
NoneI read every reply. Weekly call on what buyers said and what changes. Changes ship the same week.
30 minute call each weekQuarter review: results, what changed, and the next campaign.
45 minute callBetween calls, one shared Slack channel for questions and approvals. You work with me the whole time, with no handoff to someone junior.
Two guarantees. Both in the agreement.
One covers the build, one covers the results. Each says exactly what happens if I miss.
Guarantee 01 · The launch
Not live by week five?
I keep working, free, until it is.
No extra invoice and no change of scope. The clock only pauses while I'm waiting on your access or approvals.
Written into the agreement you sign.
Guarantee 02 · The results
No better than the old one by day 60?
I rebuild it free.
Measured on replies against the campaign it replaced, sent to the same kind of list.
Same terms for every client.
When the right work isn’t clear yet
In 10 days I go through 90 days of your sends, your CRM and a few sales calls. You get a written read on where buyers stop answering and what to fix first, and we walk through it on a call.
I only suggest this when we can’t scope the campaign properly without it. It’s credited to the engagement if you start within 30 days.
Agreed separately
- Buying data and verifying records. The proposal names the contact volume, the tools and the cost, and those costs are yours.
- Sending infrastructure, like new domains and inboxes.
- Running paid media. I can write the ads and the page; your agency or team runs the spend.
- Major CRM projects, and a second campaign built at the same time.
“He quickly learned our industry, our customers and prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals.”
Hearing care SaaS, practice management platform for 8,000+ clinics. Demand gen emails, run over 18 months.
“He was a patient and clear guide to supporting Altitude at a critical inflection point in our commercial growth.”
“Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives.”
“Ben was responsive, creative, and collaborative in helping us shape the right message.”
What people ask me first
How is it priced?
Monthly, and scoped on the first call to how much of the system you need me to run. You get one number in the proposal before anything starts. Three month minimum, then month to month while there's campaign work worth doing.
We already have a marketing team. Where do you fit?
I own the agreed campaign work alongside them. They supply the product knowledge, I turn it into the campaign, and I coordinate setup with whoever owns your CRM. Sales owns the conversations.
Do you build the list?
Yes. I set the targeting and research the accounts and contacts. You approve who we contact and supply your CRM history and suppressions.
Do you work inside HubSpot?
Yes, or the CRM you already use. We confirm the platform fit before signing rather than assuming it.
Is this only outbound?
No. Outbound to new audiences, nurture for existing leads, and campaigns around launches and events, all led by email.
What if we have several products or audiences?
We pick the priority and I build one at a time. The next starts when the first is live and stable, or on a date we agree.
What results do you promise?
The two guarantees above: live by week five, and a campaign that beats the one it replaced on replies within 60 days, or I rebuild it free. I don't promise meeting counts or closed revenue.
Let’s look at the work ahead
Tell me what you need to launch or fix, what your team already handles and where you need help. If it's a fit, I'll outline the first 12 weeks.
Or email ben@thisiscopy.com and I'll answer myself, usually the same day.