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Copywriting
What a Healthcare Copywriter Should Actually Be Doing in 2026
Most healthcare copywriters write content. The good ones diagnose positioning, mine sales calls, and segment by pain. Here's what to expect in 2026. And how to tell before you sign the contract.
Latest Posts
Patient Journey Mapping for B2B Healthcare Marketing: Why Your Messaging Breaks at Every Handoff
Everyone in B2B healthcare talks about the patient journey. But almost nobody uses it to inform their marketing.
What a Bad Positioning Statement Costs a B2B Healthcare Company
Regard raised $81M and built a product doctors love. But their positioning statement put them on the wrong shelf.
The $9,000-Per-Day Healthcare Marketing Strategy Gap
Every day a provider can't see patients costs a health system $9,000. Most healthcare marketing strategies ignore the problem entirely.
15 Healthcare Copywriting Tips That Actually Work
Most healthcare copywriting sounds like it was written by a committee that never talked to a customer.
Why Your Marketing Positioning Statement Fails With “All-In-One”
B2B healthcare companies keep writing "all-in-one" into their positioning statement. Here's why it backfires.
Positioning
What a Bad Positioning Statement Costs a B2B Healthcare Company
Regard raised $81M and built a product doctors love. But their positioning statement put them on the wrong shelf, costing millions in pipeline.
Why Your Marketing Positioning Statement Fails With “All-In-One”
B2B healthcare companies keep writing "all-in-one" into their positioning statement. Here's why it backfires and what to say instead.
Healthcare Marketing Strategy
Patient Journey Mapping: Why Your Messaging Breaks at Every Handoff
Everyone in B2B healthcare talks about the patient journey. But almost nobody uses it to inform their marketing.
The $9,000-Per-Day Healthcare Marketing Strategy Gap
Every day a provider can't see patients costs a health system $9,000. But most healthcare marketing strategies ignore the problem entirely.
Marketing Strategy Examples: 5 Questions C-Suite Leaders Are Actually Asking
64% of B2B buyers can't tell vendors apart. These 5 examples show how healthcare companies actually differentiate.
Copywriting
What a Healthcare Copywriter Should Actually Be Doing in 2026
Most healthcare copywriters write content. The good ones diagnose positioning, mine sales calls, and segment by pain. Here's what to expect — and how to tell.
15 Healthcare Copywriting Tips That Actually Work (With Before and After Examples)
Most healthcare copywriting sounds like it was written by a committee that never talked to a customer. These 15 tips show what actually works.
Position the problem before you position the product.
See how positioning becomes the actual words on your homepage, landing page, and sales deck.
See 150 Before & After Examples →