Sycle: 17% higher email CTR and 8% revenue increase from campaigns alone.
Partner emails, product launch campaigns, webinar sequences, and landing pages for an audiology practice management platform serving 8,000+ clinics. A rewritten tier pricing campaign drove measurable revenue impact.
The situation
Sycle is the leading practice management platform in audiology, serving over 8,000 clinics. They needed ongoing email campaigns for multiple use cases: partner communications, product launches, webinar promotion, and a critical tier pricing migration campaign. The existing emails were functional but generic. They read like every other SaaS email: feature announcements with weak CTAs.
The positioning problem
Audiology practice managers get email from every vendor in their stack. The bar for attention is high. Sycle's emails were informative but didn't create urgency or connect features to the specific pain points that make a practice manager stop scrolling. The tier pricing campaign was especially high stakes: they needed existing customers to upgrade, not churn.
What we built
- Partner email campaigns written to sound like the partner, not like Sycle's marketing team
- Product launch emails that led with the workflow problem, not the feature
- Webinar sequences with subject lines designed for audiology-specific open patterns
- Tier pricing campaign that reframed the upgrade as a practice growth decision, not a cost increase
- Landing pages matched to each campaign with consistent messaging
The result
17% higher click-through rate across campaigns. The tier pricing campaign alone drove an 8% revenue increase. Demand gen emails started generating deals, not just opens. The campaigns became the template for how Sycle communicates with their clinic network.
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers and prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals."
Why it worked
The emails stopped talking about Sycle and started talking about audiology practices. Every campaign opened with a problem the reader recognized from their own clinic. The tier pricing emails didn't say "upgrade your plan." They said "here's what your practice is leaving on the table." When you name the cost of inaction in the reader's own language, CTR follows.
Need emails that drive revenue, not just opens?
It starts with understanding what your reader actually cares about.
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