Walk in with a messaging mess.
Walk out with clarity.
90 minutes. Your positioning, messaging, and sales assets. Worked through live with someone who does this every day for B2B tech companies.
Book your session →You know something is off.
You can feel it in the sales calls, the homepage rewrites that never quite land, the pitch deck that tells a different story every quarter.
Story has drifted
Your homepage says one thing. Your sales team says another. Your pitch deck splits the difference.
Outgrown the narrative
The founding story carried you this far but it doesn't land with the buyers you're selling to now.
Big spend ahead
You're about to invest in a rebrand, agency, or PMM hire and need the positioning locked first.
Debate in circles
Your team can't agree on positioning. Same meeting, different quarter. Decisions keep getting deferred.
Two different companies
The investor story and the buyer story don't match. Post-raise, the narrative needs to converge.
Need a brief, not a project
You have a team or agency ready to execute. They just need someone to make the strategic decisions first.
Not a slide deck. Decisions.
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1Positioning clarity across your go-to-market Who you're for. What you're against. Where the white space is. Resolved, not "explored."
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2Messaging gaps named and prioritized Where the story breaks between homepage, pitch deck, outbound, and what sales actually says on calls. What to fix first.
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3Buyer language you can use immediately The words your buyers use when they're not performing for marketing. Mapped to where they belong in your sales assets.
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4A recorded session your team can execute from Full recording shared within 24 hours. Most clients hand it directly to their agency, PMM, or content team as the brief.
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5A clear next step, even if that step isn't me You'll know exactly what to do after the session. Full engagement or hand your team a brief and run. Either way, you're moving.
How the session works.
You share context
Homepage, pitch deck, competitive set, whatever's relevant. I review everything before we meet so we start working immediately. Not catching me up.
We work through positioning live
This isn't a "tell me about your company" call. I come with observations, name the gaps, and we resolve them together in real time. 90 minutes. No filler.
You leave with decisions made
Not a slide deck to review next week. Not homework. Actual positioning decisions that your team can execute from the next morning.
Either you're clearer or you don't pay.
If you leave the session without more clarity than you walked in with on your positioning, your messaging, or your sales assets: full refund. No questions. No "well, we covered a lot."
So we're clear.
A discovery call disguised as consulting
A course, coaching program, or group session
A deliverable factory. You get decisions, not a PDF.
For pre-PMF founders still figuring out what they sell
Flat fee. No surprises.
90 minutes via Zoom · Recorded · Pre-session review included
Book your session →If one positioning decision from this session saves you a bad $50K agency engagement, it's paid for itself 60x.
Common questions
What types of companies book this?
B2B tech. Fintech, HR tech, dev tools, cybersecurity, martech, vertical SaaS, healthcare tech. If you sell to businesses and your product is technical, this is built for you.
Can I bring my co-founder or Head of Marketing?
Yes. Founders often bring 1-2 people. Keep it to 3 max so we stay focused on decisions, not consensus-building.
How is this different from hiring an agency?
Agencies use discovery calls to scope projects. This is the opposite. You're paying for the thinking, not the pitch. No proposal follows unless you ask for one.
What if I need a full engagement after?
If the session reveals work bigger than one call (messaging architecture, email programs, sales assets) we can discuss it. But the session stands alone. No bait-and-switch.
What if I already have a PMM or agency?
Good. The recording becomes their brief. Most positioning work breaks because the strategic decisions were never made clearly. This session makes those decisions first.
Ready to get clear?
90 minutes. Your positioning and messaging. Worked through live.
Book your session →