1:1 Positioning & Messaging Consulting

Walk in with a messaging mess. Walk out with the decisions made.

Ninety minutes on your positioning, your messaging, and the sales assets that carry them. Worked through live, with someone who does this every day for B2B tech companies.

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90 minutes via Zoom Pre-session review Full recording shared Money-back guarantee
Sound familiar?

You can feel something's off.

It shows up in the sales calls. In the homepage rewrites that never quite land. In the pitch deck that tells a slightly different story every quarter.

The story has drifted

Your homepage says one thing. Your sales team says another. Your pitch deck splits the difference.

You've outgrown the narrative

The founding story got you here. It doesn't land with the buyers you're selling to now.

There's a big spend ahead

A rebrand, an agency, a PMM hire. You want the positioning settled before the money goes out the door.

You keep circling the same debate

The team can't agree on positioning. Same argument, new quarter. The decision keeps sliding.

You're two different companies

The investor story and the buyer story don't match. After the raise, they have to converge.

You need a brief, not a project

You've got a team or agency ready to build. They just need the strategic calls made first.

What you walk away with

Not a slide deck. Decisions.

  • 1
    Positioning settled across your go-to-market Who you're for. What you're against. Where the open ground is. Decided, not "explored."
  • 2
    Where the story breaks, and what to fix first The spots where your homepage, pitch deck, outbound, and what sales actually says on calls stop agreeing. Ranked by what's costing you most.
  • 3
    Buyer language you can use the same day The words your buyers use when they're not performing for marketing. Mapped to where they belong across your assets.
  • 4
    A recording your team can build from Shared within 24 hours. Most clients hand it straight to their agency, PMM, or content team as the brief.
  • 5
    A next step, even if it isn't me You'll know what to do after the session. A full engagement, or take the brief and run it with your own team. Either way you're moving.
The session

How the session runs.

Before

You send context

Homepage, pitch deck, competitive set, whatever's relevant. I go through all of it before we meet, so we start working the minute we're on. No catching me up.

During

We work the positioning live

This is not a "tell me about your company" call. I show up with observations, point at where the story breaks, and we settle it together. Ninety minutes, no filler.

After

You leave with the calls made

Positioning decisions, made in the room. Your team builds from them the next morning.

The guarantee

Clearer, or you don't pay.

If you leave with no more clarity on your positioning, your messaging, or your sales assets than you walked in with, I refund the whole fee. No questions, no "but we covered a lot."

Before you book

What this isn't.

Not this

A discovery call wearing a consulting badge

Not this

A course, a coaching program, or a group session

Not this

A deliverable factory. You walk away with decisions you can act on.

Not this

For pre-PMF founders still working out what they sell

Investment

One flat fee.

$1,250

90 minutes via Zoom · Recorded · Pre-session review included

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If one decision here saves you a single bad $50K agency engagement, the session has paid for itself many times over.

Questions

Common questions

What types of companies book this?

B2B tech. Fintech, HR tech, dev tools, cybersecurity, martech, vertical SaaS, healthcare tech. If you sell to businesses and the product is technical, this is built for you.

Can I bring my co-founder or Head of Marketing?

Yes. Founders often bring one or two people. Keep it to three so we stay on decisions instead of consensus-building.

How is this different from hiring an agency?

Agencies run discovery calls to scope a project. This runs the other way. You pay for the thinking, not the pitch. No proposal follows unless you ask for one.

What if I need a full engagement after?

If the session turns up work bigger than one call (messaging architecture, email programs, sales assets), we can talk about it. The session still stands on its own. No bait and switch.

What if I already have a PMM or agency?

Even better. The recording becomes their brief. Most positioning work breaks because the strategic calls were never made cleanly. This makes them first.

Ready to make the calls?

Ninety minutes. Your positioning and messaging, worked through live.

Book your session