You've been buying courses for two years. Your business hasn't moved. AI is eating the bottom of the market. Three weeks of working with someone who's actually doing this. You walk out with an offer that sells, a pipeline plan that runs, a sales process that closes, and an AI workflow that makes you faster instead of obsolete.
Book the Sprint →Real reply. Real cold LinkedIn DM. Identity protected.
Not vague principles. Not aspirational frameworks. Five concrete assets you can use Monday morning.
Positioning and pricing locked in. The exact thing you're selling, who you're selling it to, and what it costs. Written down, not in your head.
Specific prompts. Specific tools. A defensible position on what AI can and can't replace in your service. You leave knowing where AI fits and where it ends.
Not a strategy doc. An execution plan. Outreach scripts, content cadence, conversion path. Built around your offer, your audience, your time.
Discovery call structure, objection handling, proposal frame, follow-up cadence, pricing conversation. The exact moves I run on $10K–$65K deals. You leave with a sales motion, not "vibes."
Profile rebuild, content cadence (50/30/20 mix), and the exact DM scripts that turn followers into discovery calls. Cold opener, warm follow-up, post-engagement reply, re-engagement of ghosts. Copy-paste ready.
"AI killed the $97 course economy. The value of self-serve education has collapsed. $1,497 is what serious people pay for serious access to someone who's done the work."
Why this exists, in one sentence.
Three live working sessions are the spine. The async support, written summaries, copy review, and resource Vault are what make it actually stick.
I tear apart your current positioning, offers, pricing, and pipeline. We identify the actual constraint in your business. Usually not what you think it is.
You leave with a written plan tied to one measurable outcome.
You've done the homework. We sit down together and refine your positioning, offer structure, pricing, AI workflow, and sales process. Discovery call structure, objection handling, proposal frame. Real-time edits. Real-time decisions.
We finalize your offer page, your LinkedIn profile and content cadence, your DM scripts, your AI prompts, and your 90-day execution plan. You walk out with the messages to send, the cadence to send them on, and the sales motion that turns replies into closed deals.
All sessions on Zoom. All recorded. You keep the recordings.
Structured intake form before Session 1. I read it. I come prepared. We don't waste 20 minutes of Session 1 catching me up.
Within 24 hours of each session, a 1-page written summary. Written by me, not AI. This is what you'll re-read in 6 months when you're stuck.
Slack or Voxer access for the full 3 weeks. Follow-up questions, gut checks, last-minute decisions, panic moments. Defined window. Not unlimited.
Between Sessions 2 and 3, send me one piece of copy (sales page, email sequence, LinkedIn post, pitch deck) and I'll send back a written critique within 48 hours.
Access for the full 3 weeks to my private resource library. Positioning templates, AI prompts I use in client work, outreach scripts, proposal templates, pricing models, voice of customer interview guides. Stuff I've built running my own practice. You keep what's useful.
After 10 buyers: $1,800. The price goes up. The Vault stays the same.
If you have a different problem, that's fine. If you have no problem and just want to chat, this isn't for you.
You should be making at least $50K/year from your service business already. This isn't where you start. This is where you level up.
"Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers/prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, deals, etc. I highly recommend Ben if you're looking for a copywriter."
Marketing Manager, Sycle
"I really enjoyed working with Ben on a 2-week sprint to help us write our new website copy as we repositioned our brand and product offering. Ben brings all the good vibes and positive energy to conversations and isn't afraid to ask questions to really understand what he is writing about!"
Marketing Lead, Anya Health
"Great email course by Ben packed full with practical tips and advice that I can put to immediate effect. Particularly like the focus on SAAS and B2B as it's easier to relate than consumer-based examples. Ben's delivery and personality is refreshingly honest and straightforward — talking/listening to Ben is like having a conversation with a colleague over a cup of coffee."
"Ben Watkins is an incredible copywriter who understands the art of persuasion. He helped us with CRO and all things copywriting, offering suggestions and improvements that made a huge difference. He does an incredible job."
Partner, Outliant
"I absolutely loved the email workshop. What made it particularly rewarding was the realisation that we're already doing many of the things Benjamin highlighted. That validation was such a boost for us! His insights were clear, practical, and easy to implement."
CMO, Get Licensed
"Benjamin took a fresh look at key web pages and gave us actionable tips on how to streamline the messaging and layout, to highlight the major points and remove the minor ones. Also gave great insight, beyond scope of writing, about page layout and moving visitors toward conversions. A great session!"
Marketing, EmployTest
"Ben helped us update our marketing website copy and his suggestions and feedback were nothing short of exceptional. I enjoyed our weekly syncs and appreciate the thoughtfulness he gave to help us convey our message better to potential customers."
CXO, TryCereal
"I liked working with Ben because he was fully engaged in asking the right questions to narrow down how he could best help me. He also gave me some solid advice that will lead me down a path to success."
Owner, Forthright Energy & LED
"Great email workshop! Lots of useful tips and a good structure that's easy to follow and more importantly, execute on."
"Call it writer's block, or being overwhelmed by events of the moment. I was stuck and needed help. Ben stepped in, and was able to help me. This was immensely helpful! I found him skillful, accessible, professional."
Leadership Development
"Ben stands out because he is someone who truly cares about his craft. He eats, sleeps, and breathes copywriting, and it shows in the final product. I would highly recommend anyone looking for a copywriter to work with!"
"Just took Ben's Email Copywriting course and I was blown away by the level of detail he went into when explaining these concepts. He also provided several excellent resources to help drive higher open rates."
Consultant
"Ben's responsiveness and quick turnaround times saved us more times than we can count."
Principal, MH Digital Group
"I've been subscribing to La Vie Ben Rose for a while, and the value of each email is incredible! As a new copywriter, The Write Angle offers actionable tips that can be incorporated in a snap to give your deliverables a much-needed refresh!"
Freelance Copywriter & Strategist
"Benjamin is highly knowledgeable about best practices for conversion copywriting on landing pages! As a seasoned copywriter myself, I learned new strategies I could implement immediately into my writing."
Copywriter & Content Strategist
"Ben Watkins has done a great job in facilitating a course on copywriting. The material is straightforward, paired with Ben's explanation of the material has granted me a greater understanding of the subject."
Professor, CSU Monterey
"I LOVE everything about it — from copy to formatting and fonts. It's super engaging newsletter and easy to digest."
Email Copywriter
"Great tips and feedback, thanks Benjamin! Very productive and implementable information, really useful going forward, great work!"
President & CEO, Affordable Healthcare Solutions
"Ben is a brilliant copywriter who's mastered his craft."
Senior Marketing Strategist
"Ben has top-notch copywriting."
CEO, Gaenzle Marketing
"Ben is a fantastic copywriter!"
VP of Marketing, Opsera
"Ben knows exactly the kind of copywriting you need to see results."
Associate Producer
"Ben is a master copywriter."
Founder, Global Career
"I've subscribed to La Vie Ben Rose newsletter and I love it."
Copywriter
Three reasons.
AI killed the $97 course economy. The value of self-serve education has collapsed. You don't need another course. You need someone running the business you're trying to build.
$5K is consultant pricing for done-for-you work. This isn't that. I'm teaching you to do this yourself, with three sessions and async support.
The price point where you self-select. If $1,497 stretches you, you're not the buyer yet. If $1,497 is what you bill in a single day, you're in the room.
If after Session 1 you genuinely believe this isn't going to work for you, I refund your money in full and keep the recording for my own records. No hard feelings. No awkward conversation. Decide within 48 hours of Session 1. After that, the engagement is non-refundable.
Direct Stripe checkout. No intake form, no gatekeeping, no "let's hop on a call to see if we're a fit" before you can buy. You pick your start date after payment. Sessions run on the same day of the week for three consecutive weeks.
Click "Book the Sprint" → pay via Stripe.Direct checkout. Receipt emailed instantly. No phone tag, no intake form gate. $1,497 paid in full upfront.
Get your kickoff packet.Within 1 hour of payment, you'll get the calendar link to schedule Session 1, the pre-work diagnostic, and your Slack/Voxer access for the 21-day async window.
Start.Same day of the week, three consecutive weeks. You keep the recordings, the written summaries, and the Vault access for the full sprint.
10 beta spots. After that, $1,800.
Different intent. A free intro call is me deciding whether to take you on as a client for a bigger engagement. This is the engagement. We're solving your problem, not exploring whether to work together.
Most people get what they need in three. If you want ongoing support after, we can talk about a follow-up engagement at standard rates.
Then this isn't the right offer for you. Come back when you do.
Because compression forces decisions. Five sessions becomes therapy. Ten sessions becomes coaching. Three sessions forces you to ship.
Yes. Anyone running a solo service business fits. Designers, developers, consultants, marketers, fractional execs.
Yes. Real homework, not busywork. About 3 to 5 hours per week between sessions. If you don't do the work, the sessions don't work.
We reschedule once. After the second miss, the engagement ends and the remaining sessions don't carry over.
Most freelancers and consultants expense it as professional development. Talk to your accountant.
Yes. This is one of the three core outcomes. You'll leave with specific prompts, workflows, and a defensible position on what AI can and can't replace in your service. Most copywriter educators are awkward about AI. I'm not.
Because I've done it. I run thisiscopy.com as a solo positioning consultant for B2B SaaS. I built the practice from zero. I have ~20K LinkedIn followers and 1,000+ Substack subscribers. I sell $10K Sprints, $6,500 VIP Days, and 1:1 consulting. I've trained at Joanna Wiebe / Copyhackers. The frameworks I teach are the ones I actually run my business on.
Three weeks. Three sessions. One outcome. Stop guessing, start charging more, use AI without feeling like a hack.
Book the Sprint →