Healthcare Positioning

Every few months, another healthcare SaaS company announces they’re building the “operating system” for their vertical. CRM. EHR. RCM. Patient engagement. Billing. Scheduling. Analytics. All in one platform. And every time, the marketing positioning statement sounds the same: “The all-in-one platform for [specialty] healthcare.” Beware. Beware. Beware. “We do everything” isn’t a marketing positioning statement. […]