Build a Solo Practice Without Guessing Every Step of the Way
The Practice teaches you how to build a solo consulting practice that actually pays.
Positioning. Pricing. Pipeline. Proposals. AI. The business side nobody teaches you alongside the craft side everybody talks about.
Applications close May 31 · $497 for the beta
You can write. You know the craft. You've done the work.
But nobody taught you how to find clients who actually need what you do. How to price the work so you're not trading hours for dollars. How to scope a project so the client says yes at $15K instead of shopping around for $2K.
You've read the Twitter threads. You've watched the YouTube videos. You've maybe even bought a course or two. And you're still stuck at the same revenue, wondering what the people closing $25K deals know that you don't.
They don't write better copy than you.
They run a better practice.
The difference between a $50K year and a $200K year isn't talent. It's positioning, pricing, pipeline, and knowing how to scope the work so clients pay what it's worth. That's what The Practice teaches. In 8 weeks. With someone who does this every day.
The Practice is for you if:
Copywriters, strategists, consultants, and solo operators who are good at the work but stuck on the business.
You've done client work and you're good at it, but your pipeline is inconsistent
You know you're undercharging but you don't know how to price higher without losing the client
You've thought about niching down but aren't sure how to position yourself
You want to use AI to work faster without becoming replaceable
You want a pipeline you control: outbound, referrals, and inbound all working together
8 weeks. Everything you need to run a real practice.
Live sessions
60 minutes each. Half teaching, half hot seat on your actual business. Not hypotheticals. Your positioning, your pricing, your pipeline.
Hot seats every session
Bring your real proposal, your real discovery call, your real outreach. The room tears it apart. You leave with something better.
Built into every week
Not a bolt-on module. Every session shows you how AI changes that week's topic. Research, writing, prospecting, scoping. Accelerant, not replacement.
Slack community
Async access to the cohort between calls. Share wins, get feedback, ask questions in real time.
Weekly implementation
One real action per week. Not homework. Rewrite your positioning. Send 10 outreach messages. Record a discovery call. Real work, real feedback.
Behind the scenes
Every week I share a raw look at my own practice. A deal I closed, a deal I lost, a pricing decision. You see how it actually works.
What we cover in 8 weeks.
Every session is 60 minutes. 30 minutes of teaching. 30 minutes of hot seats on your actual business. AI is embedded in every single week.
Position your practice. Who are you, who do you serve, what's your edge. Why generalists starve. Picking your ICP, the clients who actually need you and will pay.
AI: Competitive analysis, market scanning, ICP identification in minutes instead of weeks.
Messaging that wins the client before the call. Your homepage, your LinkedIn profile, your cold outreach. The words that make someone say "I need to talk to this person."
AI: Draft and pressure-test your bio, headline, about section, website copy.
What separates a $500 project from a $25K engagement. Voice-of-customer research. Writing copy grounded in evidence, not vibes. The actual process for diagnosing a client's messaging.
AI: VoC mining, first drafts, teardown analysis. Where AI makes you faster vs. where it makes you lazy.
LinkedIn DMs and prospecting. How to start conversations that lead to calls. The deposit/withdrawal framework. Talk shop, don't pitch. Cold email vs. DMs vs. Loom. Building a referral engine and a pipeline that works even when referrals dry up.
AI: Research, personalization, qualifying before you send.
The sales conversation. Discovery calls: what to ask, what to listen for, how to diagnose the problem live. When to quote, when to walk away. The difference between selling and consulting.
AI: Pre-call company audit, competitive scan, going into the call knowing more than they expect.
Pricing and scoping. Productized vs. custom: the real tradeoffs, not the Twitter takes. Value-based pricing in practice. Scoping the work, quoting one number, writing the SOW. When to say $7,500 vs. $25,000.
AI: Auditing a prospect's current assets, building the case for the price, generating SOW drafts.
Deliver without drowning. How to run a $25K engagement solo. Client management, timelines, feedback loops. The system that lets you take on 2-3 clients at once. When to subcontract, when to say no.
AI: Accelerating research, first drafts, revisions. The parts of client work AI handles and the parts it can't.
The practice machine. Business strategy for solos. What to systematize, what stays manual. Revenue math. Productized vs. custom revisited with 7 weeks of context. Growth without hiring. You present your practice plan. The room pressure-tests it.
Format: Full hot seat session. No teaching. Your plan, the room's feedback.
"This was actually the best outbound I ever received. Good work!"
CEO, B2B SaaS · via LinkedIn DM
"Nice. Let's find time."
VP, Healthcare Tech · via LinkedIn DM
"Absolutely. Would you please email me and we'll work on scheduling?"
President, Health Solutions · via LinkedIn DM
These are real responses to cold LinkedIn DMs. No prior relationship. No warm intro. Just the framework.
This isn't a course. It's a practice.
Self-paced courses you bought and never finished
YouTube videos on "how to price" that all say something different
Communities with 500 people where nobody knows your business
Coaches who retired from client work five years ago
Live cohort. You can't skip ahead. You can't coast.
Hot seats on your real proposals, your real pipeline, your real pricing
A room of people who are all doing the work. Not lurkers. Practitioners.
Led by someone who closed client deals this month, not five years ago
10 years in B2B tech
75+ companies served
I run The Practice because I run a practice.
I've spent 10 years doing positioning and messaging for B2B tech companies. 75+ engagements. Solo. No agency. No employees. I do the research, write the copy, and ship the assets myself.
I've also figured out most of the business stuff the hard way. Pricing too low. Saying yes to the wrong clients. Relying only on referrals instead of building multiple channels. Changing my offer every three weeks instead of committing to one thing.
The Practice is everything I wish someone had shown me five years ago. Not theory from someone who retired from client work. The actual playbook from someone still using it.
"Great email course by Ben packed full with practical tips and advice that I can put to immediate effect. Particularly like the focus on SaaS and B2B as it's easier to relate to than consumer-based examples. Ben's delivery and personality is refreshingly honest and straightforward."
"Benjamin is highly knowledgeable about best practices for conversion copywriting on landing pages! As a seasoned copywriter myself, I learned new strategies I could implement immediately into my writing."
"I absolutely loved the email workshop. What made it particularly rewarding was the realisation that we're already doing many of the things Benjamin highlighted. That validation was such a boost for us! His insights were clear, practical, and easy to implement."
"Great course! It cleared all my ambiguity about web copy. I love the framework and the template. It makes my life easy, and now I can write many compelling and benefit-driven web copies in less time."
"Just took Ben's Email Copywriting course and I was blown away by the level of detail he went into when explaining these concepts. He also provided several excellent resources to help drive higher open rates."
"As a new copywriter, The Write Angle offers actionable tips that can be incorporated in a snap to give your deliverables a much-needed refresh! I highly recommend all of Ben's copywriting materials!"
$497
One payment. 8 weeks. Everything above.
8 weeks of live access, hot seats, and direct feedback. Beta pricing for Cohort 1.
8 live sessions (60 min each) with hot seats
AI integrated into every session
Private Slack community for the cohort
Weekly implementation with real feedback
Behind-the-scenes access to a working practice
Recordings of every session
Applications close May 31. Application reviewed within 48 hours.
The Practice is not for everyone.
✓ You've done client work and you want to do it better, at higher prices, with better clients
✓ You're willing to do the implementation between sessions, not just show up and listen
✓ You want honest feedback on your actual business, not just encouragement
✕ You've never done client work before and need to learn the craft from scratch
✕ You're looking for a course you can watch on 2x speed and forget
✕ You want someone to tell you exactly what to do without thinking for yourself
Before you apply.
The Practice is for anyone running a solo consulting practice: copywriters, brand strategists, designers, marketing consultants, developers who do client work. The business principles are the same. If you do client work solo and want to do it at a higher level, this is for you.
You bring something real: a proposal, a discovery call recording, your outreach messages, your pricing. I give you direct feedback. The room adds perspective. You leave with a better version of the thing you brought. Hot seats rotate each session.
If you're already at $100K+ and your pipeline, pricing, and positioning are dialed, you probably don't need this. But if you're at six figures and still feel like you're winging it on the business side, the hot seats alone are worth it. Most of what I teach, I figured out between $100K and $200K.
TBD for Cohort 1. I'll survey accepted applicants and pick the time that works for the most people. Likely a weekday at 12pm or 1pm ET. Every session is recorded if you miss one.
Because this is the first cohort and I want honest feedback on the curriculum. You're getting 8 weeks of live time with someone whose consulting rate runs well north of $497. I get real data on what works and what to change. This price won't last.
You keep the Slack community and the recordings. If there's demand, I may run an ongoing alumni community or mastermind. But The Practice is designed to give you the foundation in 8 weeks, not create a dependency.
Applications close May 31. One cohort. July 2026.
The application takes 2 minutes. Three questions. I review every one personally and respond within 48 hours.
Takes 2 minutes. No payment until you're accepted.
$497 for Cohort 1 · Cohort starts June 2026